Purpose of this study is to discuss whether brand and price has a significant effect on consumers’ smart phone purchase decision in Turkey. For this purpose; a survey has been conducted to the Turkish smart phone consumers about the factors affecting their smart phone purchase decision. The results obtained from the survey has been analyzed by using IBM SPSS program. According to the results obtained from the survey the model is accepted as p value of the model is smaller than 0,05. According to the analyze both brand and price has a significant effect on Turkish consumers’ smart phone purchase decision as both variables' p values has been found to be smaller than 0,05. Brand has a positive effect on consumers' smart phone purchase decision whereas price has a negative effect on consumer's smart phone purchase decision.

Purpose -Marketing approaches have shifted towards consumer oriented approach throughout the 21st century and accordingly, marketing applications mainly tend to satisfy consumers and earn their trust. However, unethical applications may damage consumer satisfaction and trust. One of these unethical applications is planned obsolescence, which exists for years but became popular in recent years with some popular brands. This paper mainly aims to find out the most related keywords related to the popular term of recent years, planned obsolescence. After providing the relevant literature, history of planned obsolescence, planned obsolescence applications and types of planned obsolescence are provided in the literature section. Methodology -After giving the relevant literature, keyword analysis has been used. To conclude the keyword analysis, 70 articles related to planned obsolescence have been downloaded from Scopus database. After downloading the relevant articles, VOS Viewer has been used for keyword analysis and germane keywords have been interpreted. Findings -According to the keyword analysis, 28 items were found to be related to the planned obsolescence keyword. These keywords have been grouped as five clusters which are mainly related with; durability, sustainability, waste and product perishability. The fifth cluster includes two unrelated terms of consumer culture and environmental law. Without grouping clusters sustainability, sustainable development, economics, e-waste and product design are found to be the most frequently used keywords. Sustainability, sustainable development, and economics have the highest total link strength with planned obsolescence main keyword. Conclusion -According to the keyword analysis conducted, keywords show that planned obsolescence has been determined to be related to negative consequences for both environment and consumers. Sustainability has found to be the most related keyword. As sustainable marketing is one of the popular concerns of the marketing discipline, unethical applications like planned obsolescence and sustainability come across. Additionally to sustainability; economics, product design are found to be the other most related keywords.

There has been lots of pandemics throughout history and most of them have effected people's live intensively. Covid-19 (Coronavirus) has been among these major pandemics. Worldwide effects of the Covid-19 pandemic has been dramatic in 2020. There have been both effects in terms of lifestyle regarding trade dynamics and economics. Since, trade networks have declined, businesses have been declared bankrupt, employees have gone unemployed, etc. there has been an economic decline. However, one sector that has emerged and converted this crisis to an opportunity has been electronic commerce. Significantly increasing power of digitalization throughout recent years has already been empowering ecommerce. Because it has been the only way to do shopping and buy urgent needs, Covid-19 pandemics have increased e-commerce enormously in 2020. Accordingly, this article mainly discusses the term of pandemics and how pandemics acted upon e-commerce with the undergoing process of digital penetration. After reviewing these terms in literature section, a bibliometric analysis have been conducted regarding and the found keywords with this analysis have been discussed.

Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. This research focuses on exploring the digital marketing issue that is evolving through virtual connections. For this purpose hypothesis related to digital marketing has been tested on this study and survey method has been applied to marketing managers in Turkey. A survey with five-likert scale has been conducted. According to the results obtained from survey, managers see measurement of digital marketing important and see lack of knowledge and difficulty of content creating as the biggest barriers for using digital marketing.

Günümüz rekabet koşullarında işletmelerin daha iyi yönetilebilmesi adına çeşitli farklı stratejiler denenmektedir. Daha iyi bir yönetim için de multi disipliner, bir başka ifadeyle birden fazla disiplinin bir arada olduğu çalışmalar önemli bir değişken haline gelmiştir. İşletmenin fonksiyonları arasında yer alan pazarlama ve finans birlikte hareket ederek işletmeler için fayda yaratabilmektedir. Bu araştırmada da bu iki fonksiyonun entegre çalışmasına yönelik literatür ele alınmış ve yöneticilerin finansal pazarlama kavramına ilişkin bilinçleri ölçülmüştür. Bu doğrultuda pazarlama karması olarak bilinen ürün, tutundurma, dağıtım ve fiyat stratejilerinin; yöneticiler tarafından finansal pazarlama perspektifinde değerlendirilip değerlendirilmediği anket metodolojisi ile ölçülmüştür. Elde edilen sonuçlar doğrultusunda yöneticiler fiyatlandırma ve dağıtım kavramlarında finansal pazarlama bakış açısı ile stratejilerini yürütmekteyken; ürün ve tutundurma kavramlarında finansal pazarlama bakış açısı ile stratejilerini yürütmemektedirler.