Big data are totally changing the business rules, the society, as well as the perception of ourself. The need of a big data oriented culture is becoming essential for everything that has an informative assets. Furthermore, technological innovation offers products and features unique that can help to convey values and meanings, for the purpose of communication based on increasingly strong interaction between people. In a world where everything is consumed in a short time, it is important to turn information as visual as possible, making simple what is complex. The visualization becomes a medium for increasing cognitive perception of the beholder, easing reasoning and storing of the information represented, showing patterns and relationships, known or not, maybe not easily visible without the aid of a visual representation of information.
Attention to food waste is an increasingly growing phenomenon today, especially in the context of a circular economy. The InnovaEcoFood project investigates the use of by-products of the Piedmontese rice and wine production chains to valorize their untapped potential in the food sector by applying the Systemic Design approach. We collected, systematized, and visualized a range of solutions for exploiting these by-products, starting from an in-depth literature review on the two value chains. With the support of a consortium of partners from both multidisciplinary industrial and academic sectors, it was possible to validate the links that have been generated. Eventually, the project created food products that integrated these outputs as ingredients (like flour and butter) because they have antioxidant properties and are rich in proteins. InnovaEcoFood has successfully tested how value could be created from waste. Moreover, using rice hull, marc flour, and bran lipid (butter) is of immediate technical and economic feasibility. It could be considered a viable way that deserves further experimentation.
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