The article aims to understand the process through which scientific experts gain and maintain remarkable media visibility. It has been analysed a corpus of 213,875 articles published by the eight most important Italian newspapers across the Covid-19 pandemic in 2020 and 2021. By exploring this process along the different phases of the management of the emergency in Italy, it was observed that some scientific experts achieve high media visibility—and sometimes notwithstanding their low academic reputation–thus becoming a sort of “media star”. Scientific literature about the relationship between experts and media is considerable, nonetheless we found a lack of theoretical models able to analyse under which conditions experts are able to enter and to remain prominent in the media sphere. A Media Experts Evolutionary Model (MEEM) is proposed in order to analyze the main conditions under which experts can acquire visibility and how they can “survive” in media arena. We proceeded by analysing visibility of experts during SARS-CoV-2 pandemic and considering both their individual credentials previously acquired and the media environment processes of selection; MEEM acts hence as a combination of these two levels. Regarding the credentials, we accounted for i) institutional role/position, ii) previous media visibility, and iii) matches between scientific credentials and media competence. In our analysis, we collected evidence that high visibility in newspapers can be seen as evolutionary in the sense that some profiles—i.e. a particular configuration of credentials—are more adapt to specific media environments.
Genetics and predictive tests are changing breast cancer prevention, both in terms of subjective experience and risk reducing practices. The aim of the article is to address two main research questions: What does the genetic information mean for subjects? How does prevention and risk-reducing practice change in relation to genetic information? Through qualitative research on breast cancer experience conducted in Italy at the National Cancer Institute of Rome, it was possible to answer these questions by including women who received a genetic response for the BRCA mutation. What emerges is that the genetic information shapes risk-reducing prac-tice, fostering genetic responsibilities within the family. This seems to encourage woman to perceive radical risk-reducing strategies such, as a mastectomy or oophorectomy, as the main - and often mandatory - solution to face breast cancer risk thereby underestimating the health risks and psychological burden involved in preventive surgery.
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