RESUMO O presente artigo é fruto de um estudo de doutorado acerca do ethos materno em redes sociais e tem por objetivo refletir sobre a expressão "#maternidadereal, empregada em postagens de internet. À luz do conceito de heteroglossia, de Mikhail Bakhtin, essa observação partirá da ideia de interação, fenômeno basilar e constituinte nas redes sociais. Além disso, o sentido de “real” será ponderado a partir da teoria de Jacques Lacan, para delinear as diferenças entre o discurso hegemônico da maternidade tradicional, de romantização, e o discurso contemporâneo e contra-hegemônico, por meio do qual a maternidade pode ser desabafada em suas dores. Por fim, para se verificar como esses discursos se cruzam na materialidade da língua, cinco posts com a tag #maternidadereal serão analisados, determinando, por meio de suas marcas, a que eixo axiológico eles se filiam. Como resultado, percebeu-se que a ideia de “real” flutua de acordo com a posição-sujeito da mãe que se apropria dela, evidenciando a heteroglossia fundamentadora desses enunciados.
This article is the result of a doctoral study about the maternal ethos in social networks and it aims to reflect on the expression #maternidadereal [real maternity], used in internet posts. In the light of Mikhail Bakhtin's concept of heteroglossia, this observation will start from the idea of interaction, a fundamental and constituent phenomenon in social networks. the meaning of “real” will be considered from Jacques Lacan’s theory, to delineate the differences between the hegemonic discourse of traditional motherhood, of romanticization, and the contemporary and counter-hegemonic discourse, through which motherhood can be vented in its pains. Finally, in order to verify how these discourses intersect in the materiality of language, 5 posts with the tag #maternidadereal will be analyzed, determining, through their brands, which axiological axis they are affiliated with. As a result, it was noticed that the idea of “real” fluctuates according to the subject-position of the mother who appropriates it, evidencing the heteroglossia that underlies these statements.
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