This article discusses culture and social issues in the community related to herbal medicine used for health communication and community empowerment in Bandar Lampung. Additionally, herbal medicine plays a significant role in empowering families from the dependence of conventional medicine and developing traditional medicine. A good health level of community is an asset of Indonesia's human development that is independent, healthy, and strong. Using the qualitative research approach, the data source consisted of interviews, deep observations, and documentation. The results are herbal medicine 1) empowers the community for better family finance, 2) empowers people to get a job, 3) creates a new paradigm, making herbal medicine the first treatment choice when one is sick, instead of conventional medicine (medics). This study's findings describe the culture of the Indonesian people who are accustomed to drinking herbal medicine. Therefore, traditional herbal medicine needs to be empowered as a unique Indonesian culture, as it is possible to combine herbal and conventional medicines. This research contributes to policymakers to make herbal treatment models holistically, to support Program Indonesia Sehat (Indonesian General Health Program).

Bandar Lampung member parliament in political socialization and political communication needs to be audited. This is to determine the extent to which members of the parliament provide political education and the community in, especially constituents. Is the board members have been doing public aspirations and provide effective political education? Is the board members have been fighting for people's aspirations, and adapt them to the government program, that is pro-poor, pro-growth, pro-jobs and pro-environment?. This study was conducted by interviewing do persons, namely Bandar Lampung city councils of the Democratic Party of the tenure 2009-2014. Both speakers are selected, with the consideration that the Democratic Party is the party of government, so it is likely to be consistently fought for government programs. The party supports the government is assumed to provide a briefing to its cadres on these government programs. The results of this study indicate that, although the Democratic Party is the party of government, not necessarily consistently championed the concept of the development of pro-poor, pro-growth, pro-jobs and pro environment. The development concept is not disseminated to the public, especially the constituency. Background, the political interests of the ruling constraints, funding, scale ruler priorities in perspective, it is often an obstacle to implement the aspirations of the people.

Puncak Mas merupakan salah satu tempat wisata unggulan di kota Bandar Lampung, Hal ini terlihat dari antusiasme masyarakat untuk datang berkunjung ke Puncak Mas, Pencapaian Puncak Mas dalam menarik kunjungan masyarakat, tercatat mencapai 6,000 hingga 7,000 pada libur akhir pekan, Penelitian ini ingin mengetahui bagaimana strategi promosi yang dilakukan oleh pengelola tempat wisata Puncak Mas, Penelitian ini menggunakan tempat wisata Muncak teropong laut sebagai pembanding, Data dalam penelitian ini didapatkan dengan melakukan wawancara dengan pengelola Puncak Mas dan sedikit dengan Muncak Teropong Laut, Observasi dan dokumentasi dilakukan untuk pembuktian lapangan, Pengunjung yang di wawancarai hanya untuk crosscheck data hasil wawancara dengan pengelola, Hasil penelitian ini menunjukkan bahwa strategi promosi yang dilakukan oleh Puncak Mas telah sesuai dengan konsep marketing mix, dengan memadukan 4 unsur P, yaitu product, price, place dan promotions, Promosi menggunakan media social dan media digital sesuai tuntutan jaman telah dilakukan oleh manajemen sekaligus pemilik (owner] Puncak Mas,

This study uses discourse analysis of Norman Fairclough models. This model does not only analyze the text, but also the context. Context will further analyze how ideology, history, hegemony, and the political economy of media, news affecting construction of the news text. Action / effect analyzes what is desired by the media, in constructing an event in the news.This study proves that knowledge, the proximity of the reporter to the event, ideology, hegemony vested interests of advertisers, media cultural institutions, as well as the political economy of the media plays a major role in the process of news construction . Constructed news will further affects the public perception of the event, as well as those who become participating in the news (involved).

Urban farmers who have limited land, can function their land in an integrated manner which is commonly known as integrated urban farming. Urban agriculture with this integrated urban farming system has great potential to be developed and has an impact on empowering farming families and the local community. The Integrated Urban Farming business carried out by the Prima Flora -Prima Aqiqoh family business in the city of Bandar Lampung proves this. The business started with participatory communication involving financiers and urban farming families, so that they succeeded in empowering these families and the local community. This study wanted to find out how the communication model for empowering urban farming families in the Prima Aqiqoh -Prima Flora business in Bandar Lampung City. This research was done by conducting in-depth interviews with the family of the owner of the integrated urban farming business (Prima Flora -Prima Aqiqoh / CV Prima Citra Lestari), and workers in the urban farming family business. The results of this study indicate that the participatory communication model is very strategic to empower urban farming families. This participatory communication provides opportunities for communicants, in this case urban farming families, to determine the form of empowerment, as well as with whom to partner. Communicants also have communities, business networks that play a role in providing ideas and support in developing their businesses, so that they are successful and can help empower the local community. The local community, are empowered by their involvement as workers in this business.