CHAPTER 1 nurses. The nursing profession should educate society through the media on the effects of negatively stereotyping male nurses in the nursing profession. Contribution/value-add: There is limited research done within the nursing profession regarding occupational gender-role stereotypes especially from a South African perspective, and therefore a contribution to South African literature is being made. The research study elicits and arouses a thinking process among individuals to become aware of their stereotypes and the damaging effects on male nurses.