Implementation of e-Government are expected to be solution in the care system, but in the process will be a challenge that has a risk of failure. In this study will result in a maturity model that becomes the size of maturity/readiness of a government institution when it will make the process of e-Government implementation. With the results of this dissertation study is expected to have the readiness of government institutions and the risk of failure of the implementation process will be smaller.
This study aims to examine the influence of digital promotion, product quality, product prices, and business location on purchasing decisions for products produced by micro, small, and medium enterprises (MSMEs) in Pabean Udik village, Indramayu district. Pabean Udik village is located in a coastal area with relatively low levels of education and technological literacy. The study population includes MSME actors, community members, and stakeholders in the village. The measurement scale used is a Likert scale. If the model includes intervening or moderating variables, it can be analyzed using path analysis. Path analysis allows for the examination of direct and indirect relationships between variables. The analysis will help in making decisions based on hypothesis testing. The findings show that product quality has a positive effect on purchase decisions, product price does not significantly influence purchase decisions, digital promotion has a positive effect on purchase decisions, and business location does not significantly influence purchase decisions. Additionally, product quality, through business location, has a positive effect on purchase decisions, and product price, through digital promotion, also has a positive effect on purchase decisions. Digital promotion has the strongest influence on customers' purchasing decisions. To enhance the competitiveness of MSMEs in coastal areas, it is recommended to utilize digital promotions through platforms such as WhatsApp and Facebook. Additionally, programs for improving the digital literacy and skills of MSMEs' human resources are recommended to better adapt to social media and digital platforms. The aim is to increase their positive competitiveness in the market.
Development of digital marketing techniques is mostly driven by changes in customer behavior and technology advancements. A major element of this transformation is the MSME sector. The Faculty of Computer Science, UPN Veteran Jakarta provides community service by training and implementing digital marketing for MSMEs in Pabean Udik Village. This program was carried out to support MSMEs so they can take advantage of digital technology to promote products, effectively interact and communicate with potential customers wherever they are. The program method involves training participants on how to digitize products using their personal smartphones, which is followed by the development of a company profile that serves as a landing page for customers using the Google My Business program. A technical team and trainers help them develop business profiles and upload images of their products. The training has increased the participants' knowledge of product digitization. Additionally, MSME products are eye-catching and simple to market online using Google My Business applications.
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