Wenchuang product is the abbreviation of cultural and creative products, which is a modern extension of traditional culture. Its dissemination is conducive to enhancing the popularity, appeal, and influence of Chinese traditional culture. As an important carrier and manifestation of cultural and creative industries, Wenchuang products are the integration of regional cultural industry development and the dominant presentation of regional politics, culture, and economy. As a highly parallel, random, and adaptive search algorithm, genetic algorithm has been widely used in personalized product design, conceptual design, product optimization design, and intelligent design, etc. Based on the genetic algorithm, this paper studies the image representation of regional cultural and creative products. In the field of image representation design of regional cultural and creative products, tree structure coding, real number coding, binary coding, etc. are widely used in this field, and these coding methods all meet the innovative requirements of designers. In the field of image representation design of regional cultural and creative products, genetic coding, as a very important part of applying genetic algorithm, plays a very important role in its research and application.
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