Purpose The paper aims to focus on the relationships among corporate social responsibility (CSR), overall service quality (OSQ), company reputation and affective commitment. It investigates whether service quality or CSR is the primer driver of affective commitment. Also, the mediating role of company reputation was examined. Design/methodology/approach Structural equation modelling analysis provided support for the hypotheses from a sample of 522 retail banking consumers in Turkey. Findings Findings show that both CSR and OSQ influence affective commitment through the mediator role of company reputation. Originality/value This study tests and confirms that corporate reputation plays a mediator role along the paths from CSR and OSQ to affective commitment. Also, this study expands the traditional view of CSR’s and OSQ effect on customers and suggests that CSR and OSQ do affect not only company reputation but also affective commitment.
Purpose This paper aims to identify the most popular travel information sources used among tourists and investigates how travel information selection differs across travel experience and gender. Design/methodology/approach This study used convenient and quota sampling strategy, questionnaires were distributed to 270 respondents at Sultanahmet and Grand Bazaar areas. A screening question was used to classify respondents. Findings First, past travel experience, travel agent, travel websites and hotel websites are generally the most frequently used travel information sources in destination selection due to conveniences and reliability. Second, first-timers prefer to use external information sources such as Facebook, guidebooks, travel agents and newspapers to gather information about destinations, whereas repeat visitors prefer to use internal information sources such as friends’ suggestions and past travel experience. Lastly, female visitors rely more on internal information sources such as friends’ suggestions and past travel experience. However, males prefer to use external information sources like Facebook, television, blog, travel agents, newspaper and guidebooks in choosing Turkey as a destination. Research limitations/implications Because factors studied, travel information sources selected, number of respondents and questionnaire distribution area are limited, future studies can expand to a bigger area so more respondents could get more reliable results. Practical implications This paper could help tourism industries understand searching behaviours among different types of tourists better to promote businesses in convenient sources and reach target customers easily. Originality/value This paper fulfils an identified need to study how travel information searching behaviours differ among tourists.
Demand for health related information is expanding. People seeking health information have many options today. Internet is becoming an important source of information for health related activities in recent years because of its convenience and large capacity. Once consumers enter the domain of electronic health care information, the issue becomes determining the quality of the available information. How do consumers perceive the quality of online health information? This study addresses gender differences in Turkish consumer's perceptions regarding the quality of electronic health information on web sites. Research results showed that males and females differ by their e-health information quality perceptions. Main discriminating issues of males and females are related to helpfulness and safety of the online health information. Females are found to have higher e-health information quality perception than males.
Purpose -In this study, we wanted to examine the role of brand love and customer engagement over brand loyalty whether they are differentiating by demographic or socio-economic factors or not. It is expected to make a contribution to the literature by expanding brand love and customer engagement by also relating it with brand loyalty. Methodology -We collected data with survey method from 386 participants on internet by promoting it via social media advertisements. Data has been analysed with SPSS 23, using ANOVA, T-test and F-test. Findings-Results seem to be proving that demographic and socio-economic factors are differentiating brand love, customer engagement and brand loyalty levels and there are significant differences between some sub age groups, education levels and gender. Conclusion-In consideration of the results, managers of retail clothing sector could benefit from those sub-group differences while positioning their brand or building their brands at first glance.
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