R-80 is a regional passenger aircraft with twin-turboprop engine designed by PT Regio Aviasi Industry. In this era, R-80 existence in Indonesian aviation market is still not perceived, while the purpose of creating R-80 is to supply local demand. Meanwhile, most of airlines in Indonesia prefer using ATR-72 as their fleet. If we look at Indonesia's airports condition, plenty airports runaways length are less than 1400 meters. R-80, need only 1,200 meters for take off and landing, is really suitable to use in Indonesia. R-80 also has a bigger fuselage than ATR-72; make it more efficient in carrying passengers. R-80 fuel capacity is less than ATR but it can carry more payload than ATR, it makes R-80 has less fuel consumption. This journal use SWOT analysis as a method to identify the internal and external factors that will affect the company's project.
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