Background: World Health Organization (WHO) assigned voluntary non-remunerated donation as the safest form of Blood donation. Moreover, it emphasized on developing strategies and program to induct regular donors in large quantity to maintain the highest possible quality of blood supply. However, the major bone of contention is the number of drop outs in blood donor pool, hence the blood donor agencies always keeps this thought process moving that how to affiliate a long-term relationship with blood donors. There is continuous search and effort for the development of a successful program which can strengthen the long term relation between the blood donor club and blood donor.
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