The role of flow parameters of blood is very important in maintaining proper functioning of heart and in turn health body. Herschel–Bulkley fluid model is used for the proposed one-fluid blood flow model. The behavior of important blood flow characteristics wall shear stress, volumetric flow rate and axial velocity of the flow in tapered mild stenosed artery in the presence of externally applied transverse magnetic field is studied. A combination of analytical and numerical methods is used to solve the mathematical model of the system. We report the importance constant/variable viscosity of blood on unsteady flow in the proposed artery. Numerical results are reported for different values of the physical parameters of interest. It is observed with the help of graphs, that the flow characteristics wall shear stress, volumetric flow rate and axial velocity are affected in tapered stenosed artery and flow can be regulated with the help externally applied transverse magnetic field.
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