Introduction. This study aims to analyze the business model canvas by the Library of Stikom Surabaya by using nine elements. They are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, dan cost structure.Data Collection Method. The study used qualitative descriptive perspective to examine factual information and emerging practices in the field.Results and Discussions. Students, staff and community should be able to leverage the library services. The value offered was technology-based services and visitor convenience. Channels provided were the library website, email, social media. Customer relationships were built through personal assistance and self service. The key resources were human, technology and facilities. The key activities were learning commons. The key partnerships were internal and external partners. Conclusions. The Library is committed to realising its vision as a superior information center by providing a complete and fast information and communication channel in accordance with technological developments and customer needs.
Persaingan untuk meraih pelanggan merupakan salah satu tantangan yang harus dihadapi oleh institusi pendidikan. Berbagai metode diterapkan sebagai upaya untuk meningkatkan daya saing, salah satunya yaitu menggunakan Customer Relationship Mangement (CRM) berupa database pelanggan yang berisi mengenai informasi pelanggan yang terperinci. Perkembangan teknologi manjemen data seperti data warehouse dan data mining menjadi pendukung penerapan CRM yang lebih sistematis dibandingkan sebelumnya. Dalam penelitian ini dijelaskan bagaimana rancangan penerapan analytical CRM untuk mendukung segmentasi pelanggan pada institusi pendidikan. Studi literatur dari berbagai penelitian dilakukan untuk mengetahui teknologi apa saja yang harus dipersiapkan oleh institusi pendidikan dalam penerapan analytical CRM. Selain itu, kami juga melakukan analisis kebutuhan untuk menyesuaikan sistem analytical CRM pada institusi pendidikan. Dengan rancangan terebut, penerapan analytical CRM dapat semakin banyak digunakan dalam mendukung segmentasi pelanggan pada institusi pendidikan.
Pesatnya dunia digital saat ini, tentunya sangat berimbas pada segala bidang kehidupan masyarakat, contohnya saja dalam bidang pendidikan dan bisnis. Semua hal yang tadinya dilakukan secara offline kini berubah menjadi online, begitu juga kompetensi yang harus dimiliki oleh seorang guru dalam memberikan pembelajaran pada siswa di kelas. Roudlotul Banat sebagai sekolah islami berbasis kewirausahaan sangat menyadari bahwa peningkatan ketrampilan guru dalam hal desain grafis dan promosi produk dengan menggunakan aplikasi yang sedang trend saat ini sangatlah penting. Oleh sebab itu, pada kegiatan Pengabdian Masyarakat ini akan dilakukan pelatihan yang bertajuk Pemanfataan Aplikasi Canva untuk Desain Grafis dan Promosi Produk Pada Sekolah Islami Berbasis Kewirausahaan. Hasil dari kegiatan ini adalah evaluasi pelatihan dalam penggunaan aplikasi desain online Canva, yang akan disebar melalui kuesioner kepada para guru peserta pelatihan. Hasil kuesioner menyebutkan bahwa pelatihan ini dapat menambah wawasan baru dan meningkatkan ketrampilan/kreativitas dalam mengembangkan materi pembelajaran di kelas.
The government's efforts to encourage Micro, Small and Medium Enterprises (MSMEs) to "go online" get great support from the business people of e-commerce.This is because the economic power, especially in Indonesia with 60% lies in MSMEs. In the current mobile internet era, the number of smartphone users who have done online is the main source in the development of MSMEs. One of the strategies adopted by many businesses in Indonesia is the Online to Offline or Offline to Online (O2O) strategy. The O2O business model not only changes consumer mentality and service models but also bring a new challenge to the traditional e-commerce. It can be said that e-commerce is currently looking for new ways to combine online and offline economics, which is an inevitable trend in ecommerce development. Therefore, the O2O business model is the right business model for MSMEs because it has great development prospects. This paper will discuss the introduction of the O2O model and its development strategy to MSMEs, as well as to promote the development of O2O-based e-commerce applications at MSMEs.
Purpose: This workshop would be led by the students, enhancing their new capability to operate the Figma application to prepare for their future careers in graphic design. Methodology: The method applied to this workshop was divided into three stages, such as preparation, implementation, and report. in the first stage, we identified problems and asked permission from partners regarding the schedule of the workshop and then module creation. In the second stage, we conducted training on the use of the Figma application and consulted, and finally the report stage, we asked for feedback from participants and made publications. Results: Most of the students felt very enthusiastic about learning the Figma application, this can be seen from the questionnaire where out of a total of 23 people, 9 people gave a score of 5 which means they were very satisfied with the workshop held, 9 people gave a score of 4 which means satisfied, 3 people gave a value of 3 which means quite satisfied, and the remaining 2 people stated that they were not satisfied with the material presented Conclusions: Students have gained new knowledge related to the current trend of design applications. Furthermore, they are also very enthusiastic about participating in workshop and being able to apply the material presented. Keywords: 1. Design 2. Figma 3. UI/UX 4. Workshop 5. Prototype
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