The goal of this paper is to investigate the effect of banking Service Quality Dimensions on customers' satisfaction, and customers' loyalty. The dimensions include tangibility, reliability, empathy, responsiveness, and assurance. The researcher used a questionnaire survey to elicit data from the participants of the study. The sample included 250 questionnaires. They were distributed over a number of Islamic Bank customers in Jordan, particularly in the capital city "Amman". The results of the study showed that there is a positive effect of Tangibility, Reliability, Empathy, Responsiveness, Assurance, on customer satisfaction toward customers' loyalty. This has confirmed the Hypothesis of the study (H1, H2, H3, H4, and H6) in terms of being significantly and positively related to customers' satisfaction and loyalty. On the other hand, one hypothesis is insignificant impact which is H5.

This study mainly aims to investigate the impact of viral marketing dimensions, namely, promotion, brand awareness, trust and brand association on customer satisfaction in fast food restaurants in Jordan. The researcher used a questionnaire survey to elicit data from the participants. A total of 159 questionnaires were distributed over several fast food restaurants in Jordan, particularly in Zarqa city. Analyses were carried out in Statistical Package for Social Sciences, where reliability analysis, descriptive statistics and regression analyses were performed. The results illustrated that brand awareness, trust and brand association have direct positive impact on customer satisfaction in fast food restaurants in Jordan, whereas, promotion has no direct positive impact.

This study examined and observed connections between the influences of promotional strategies (PSs) and global market orientations (MOs) on the performance of Jordanian Islamic Bank. A survey was conducted using questionnaires, which were distributed to the employees of Jordanian banks. The banks of interest to this study are those that have adopted e-business. Questionnaire survey results corroborate that Jordanian bank employees should adopt MOs and PSs to realize strong bank performance (BP). The results also suggest an analysis on the influence of the sources of value creation on e-business and BP. The findings of the study are expected to contribute to the continued debate on e-business in the contemporary banking industry.