The importance of entrepreneurship education that positively impact on the creation of new ventures has been widely recognized. Although numerous studies of entrepreneurship education have been conducted within a university setting, the results are mostly fragmented. Therefore, by using a systematic framework, this research is focused on examining relevant learning and institutional supports within a university context for those who want to become successful entrepreneurs. This descriptive study is based on in-depth interviews with respondents at a private university. The gathered data are coded, and they result in a mapping of entrepreneurship education. There are some important findings from this research. One is that the university already has facilities to support learning within the institution, although it lacks in the management to optimize their utilization. The other is that the assurance of the students' learning effectiveness is not well managed.
The purpose of this paper is to explore the preparedness of Public Relations (PR) in dealing with the impact of big data and Artificial Intelligence (AI) on the communications profession in Indonesia. The research objective is to determine an understanding of AI that will have an impact on automating and simplifying PR work, to identify the competency of future PR, and to find out big data and AI can replace what kind of PR jobs. This study employed an online survey methodology with a total of 320 PR practitioners and was completed through semi-structured interviews of 10 respondents, both from State-owned enterprises and private companies. The research concludes that there are PR jobs that have been replaced by the tool development of big data and AI, among others were 45% news clippings, 45% news analyses in the media, 37% media relations, 34% content of social media management, 33% release distribution, and 24% photos and videos. This research proposes new competencies that need to be strengthened, specifically in the areas of the content creator, influencer management, social media management, and data analytics. The topic of big data and AI in the communications profession and public relations practitioners in Indonesia has never been discussed before. This has a substantial impact on the management and technology of communications and gives a broader impact on the preparedness of the industry, academia, and society.
Entrepreneurship education has been widely recognized as influencing the establishment of new businesses. Previous literature on the subject has reviewed the evaluation of entrepreneurship education within higher education institutions. However, the results of such reviews are unsystematic. Most literature focuses on main elements of entrepreneurship education consisting of courses, teaching methods, university facilities, and methods of measurement. This chapter proposes a systematic framework for promoting effective learning in entrepreneurship education within higher education institutions as a means of developing successful entrepreneurs.
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