The present investigation is a descriptive study that was carried out with the objective of analyzing the commitment of the students of the Technological Institute of San Luis Potosí (ITSLP) towards sustainable development, based on their Life styles, attitudes and active participation in environmental actions. The survey technique was applied, for which a questionnaire with 22 items was built, which evaluate the dimensions: Life style and attitudes, the sample was 130 students. The results indicate that in Life style, only the water care variable presents a strong interest, while the electrical energy care variable has medium interest, the rest of the variables show weak interest. While in the dimension of attitudes, there is a strong interest in the variables related to considering climate change as a serious matter and respect for the rules established to enter historical sites or natural reserves; the remaining variables are located in a medium interest. One of the conclusions is that the institution must work more with its students so that they have a strong commitment to sustainable development.
El objetivo de esta investigación es analizar los determinantes de la competitividad de la industria cervecera mexicana en el mercado de Estados Unidos. Nuestra hipótesis es que el precio, la estructura de costos, la distribución, la publicidad y la expansión internacional son los determinantes de la competitividad de la industria cervecera mexicana en el mercado estadounidense. El marco teórico es la teoría de la competitividad, la metodología que se aplicó fue entrevista a expertos. Los resultados son fiables con un Alfa de Cronbach de 0.91 y permiten corroborar nuestra hipótesis.
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