Spa tourism is one of the oldest forms of tourism which continuously evolved in time as the leisure industry paradigm and the consumers' behavior changed. Similar to other countries in Central and Eastern Europe, spa tourism is an old phenomenon in Romania which expanded to the dimensions of a well defined tourism industry during the mass tourism period which also corresponded to the communism epoch. Although severely affected by the major political and socio-economic changes which occurred after the Revolution in 1989, this industry coexists with new emergent forms of tourism orienting, itself towards new dimensions embraced by the contemporary leisure consumerism (e.g. medical tourism, cosmetic treatments). Lying on considerable balneal and climate resources and displaying an important communist heritage both in physical terms (large and massive tourism structures) and in virtual and psychological terms (social supportive ticket granting system), Romanian spa tourism faces various challenges in the attempt to adapt in a new tourism era.
Mega sport events were among the very few types of events still attracting tourists during the 2020 COVID-19 pandemic and represented an exceptionally attractive tourism opportunity for Bucharest through the matches scheduled for the UEFA 2020 championship. Motivated by the novelty of the event which was organized for the first time in the Romanian capital city and motivated by the exceptionally restrictive context imposed by the sanitary crisis, the aim of this study was to analyze domestic tourist participation in and satisfaction with this event. An extended survey focusing on the autochthonous participants was applied to gather data and then further computed using SPSS software through crosstabulations and associated statistical analysis adapted for nominal and ordinal variables. The main results emphasize a large participation of Romanian football supporters who came specifically for the event. Most of them expressed dissatisfaction with souvenir, food and drink products sold within the stadium area but were satisfied with the COVID-19 measures and their costs. Supporters coming from rural areas opted for VFR accommodations while retirees and elderly supporters preferred hotels. Occupation and age were the main variables determining accommodation preferences as well as satisfaction with souvenir prices. These options may be valuable input for future adapted marketing strategies for sport event tourism in Romania. Lacking important urban tourist attractions and competing with other mature European urban destinations, mega sport events may represent an opportunity for autochthonous large cities to increase tourist attractiveness and maintain leisure travel even during periods of travel restrictions.
This paper aims to provide a model for the assessment of the religious-tourism potential in Romania. The religious practice has been in a continuous change over the past 20 years, making the pilgrimage phenomenon to have an upward trend. In the same time, many religious edices are becoming more attractive to visitors, as they are included in package tours, and visited by large numbers of tourists. In Romania, there are many religious places visited both, by tourists or pilgrims; it is difcult to assess their numbers and also to distinguish between religious practices and touristic visits as no studies have been conducted in this direction. They are centres of religious (spiritual) power, in which people regularly spend money and time while around them it has been developed a real infrastructure, from roads or construction of facilities to more complex services that include accommodation, stores or commercial stalls, selling souvenirs or items more or less related to religious practice. Therefore, the objectives of this paper aimed at evaluating the tourist valences of religious edices in Romania as well as the degree of their valorisation; in order to meet these objectives, three dimensions were considered and assessed: the historical-cultural dimension, the religious dimension, and the economic dimension. Many relevant elements for these dimensions have been quantied, giving them scores based on unitary criteria. The results help to see better the differentiation/association between the tourist value and the religious value of religious edices in Romania, highlighting particularities at the national level, which will be the subject of further analysis.
Developing tourism in an area represents the continuous process of planning and building tourist facilities, refurbishing and modernizing the existing ones, resizing them according to the types and sizes of tourist fluxes, shaping demand and offer, rendering a sustainable tourist activity. Perspective studies on the evolution of the phenomenon are necessary to design the tourist activity, following the insertion of the future area parameters into the decision models allowing them to be monitored and changed during the modelling process. Given the geographic really of space, the present study focuses on highlighting several indicators concerning tourism development in an area severely affected by economic cut backs, suggesting and also trying to monitor the social and economic effects tourism development could have upon. Besides determining the function of the territory, authors have conducted a diagnostic analysis which underlines the favourable factors of tourism, indicating, at the same time, the necessary measures to insure the best development. Thus, given the conditions of massive cut backs in the major economic sectors, the local development of tourism is of a crucial importance. As a key element of the sustainable development, tourism could provide new business and work places in the same time; it could determine the increase of incomes for the rural area habitants through the capitalization of local resources.
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