Service quality is considered as a key component for employer brand that is determined through customers’ satisfaction. In this context, the primary goal of the health care industry is to provide the best possible service to their patients in order to sustain in the market. An assessment will give an opportunity to find out the loopholes in the services for future rectifications and to reach the desired goal. This study is, therefore, an attempt to measure the perception of patients regarding quality of health care services in India along with a comparative study on urban and rural hospitals. Here, current status of health care service quality and preferred service dimensions of urban and rural patients in India was investigated through literature review and questionnaire survey. Data were collected from 368 patients, who were then hospitalized or already discharged. The Service Quality Measurement scale (SERVQUAL) was applied to verify the hypotheses. The findings reveal that the health care service quality was unsatisfactory and patients’ preferences of dimensions were distinct in urban and rural areas. These gaps exist due to lack of knowledge, costly modern medical substances and treatments and so on. The study has implication in maintaining standard of health care service quality, making policies and serving research purposes.
Successful decision making involves our ability to understand the intensions, emotions and beliefs of other people. An important feature of decision making in a social setting concern the interaction of areas and Social cognition is an integral part of social psychology, which deals with the psychological mechanisms that mediate the individual’s responses to the social environment. Notable to social cognitive theories are the ideas which are applied and extended to many concepts, theories, models and paradigms from cognitive psychology in social context. This approach leads to remarkable progress in understanding of social scenario, people’s decisions and also offers insights into social issues. It helps to understand reactions of people in social context. Decision making is just one of the many areas in which social cognition has an important role. Decision making is a complex cognitive skill. Social cognition attempts to explain the broad social aspects of human experience, such as how decision making are influenced by the presence of others as well as the social situations in which they find themselves. This article presents a fundamental idea of social cognitive perspective of decision making process and factors that influence our decisions.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.