This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social media disposition and social media use. The study used data from a time-lagged design with three waves which supported the hypothesized model. The findings revealed that information publicity has an influence on the intention of tourists to visit through the mediating effect of subjective norms. Moreover, the social media disposition strengthened the relationship between information publicity and subjective norms. Furthermore, social media use positively moderated the relationship between subjective norms and intention to visit. Besides the core TPB constructs, the added variables indeed exerted a substantial impact on the visit intention of tourists. The study contributed to the tourism-related literature on social media and the practical implications were discussed.
The importance of the training is increasing day by day not only in corporate sector but also in entrepreneurial sector. This study aims to evaluate the influencing factors of entrepreneurial training effectiveness of Malaysian microfinance institutions (hereinafter MFIs). This study use survey research design and involve four listed MFIs of Malaysia that are selected on the base of engagement in entrepreneurship training during last five years. Questionnaires are used to collect data from selected respondents by using stratified random sampling. Results of the study reveal that deteriorating rate of small and micro enterprises is increasing rapidly due to inappropriate training and non-allocation of sufficient funds. Findings confirm the
Environmental pollution is increasing day by day which is causing serious threats to our planet. Global warming, increase in temperature, melting of glaciers are some of issues which the world is facing now. Due to ease of information sharing and technology business across the globe has become quite easier and businesses are operating in whole world. Multinationals are working in whole world. Business is one of the sources of pollution. The production process, supply chain process and many other processes from manufacturing to end product cause pollution. So, to prevent Earth from pollution concept of green marketing emerged which means to produce products which are eco-friendly and then promote these products through ecofriendly ways. The main aim of a company is to satisfy consumers. So, company keeps focus on the factors which forces the consumer to buy the product. Consumer can be motivated by various factors while purchasing product. In this paper those factors are discussed and their effect is measured on green purchase behavior. According to environmental performance index Pakistan is among top 12 countries which are affected by pollution. Meanwhile according to DAWN newspaper 2019 Pakistan has largest population of youngsters in history. So, this paper investigates the factors that influence green purchase behavior of young students.
The main objective of this study is to explore and investigate the impact of social network marketing on purchase intention of female's consumers in fashion apparel and how it is affected by mediating role of brand engagement and consumer motivation. Deductive approach is used to determine the variables influencing purchase intention of female fashion apparel's consumer. The study is conducted in Karachi, the hub of Pakistan's economy. A total 150 questionnaires were distributed using random sampling technique among females of Karachi, out of which 127 responded. Data is analyzed using mean, frequencies and standard deviation with the help of SPSS. The study reports that social network marketing was significantly associated with consumer purchase intention. The study further reveals that brand engagement and customer motivation act as a partial mediator on how social network marketing impact on purchase intention of females' fashion apparels.
Social innovation and social entrepreneurship were rarely discussed till the 19th century. However, the topic has been in the limelight extensively since 1950. Moreover, the linkage between social innovation and social entrepreneurship still needs to be explored, especially in developing sides of the world where social entrepreneurship is required to optimize social and economic parameters. In fact, there is a severe increase in the level of opportunities for social entrepreneurship. The increase in the level of opportunities is massive, especially due to globalization. Therefore, this chapter has been written purposefully to reflect the role of social entrepreneurship with examples and opportunities for social entrepreneurship with reference to the developing sides of the world.
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