Zu dem alle zwei Jahre stattfindenden Kongress der Medienökonomie hatten dieses Mal die Renmin University of China, die Communication University of China, Tsinghua University, Beijing Normal University (Zhuhai) und die China Education Press Agency eingeladen. Der wissenschaftliche Beitrat bestand aus Robert G. Picard (Jönköping University), Alan B. Albarran (University of North Texas) und Zhou Hongdou (Communication University of China). Die Auswahl der Beiträge erfolgte nach dem bewährten Double Blind Review-Verfahren.
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