Joan Dodgson with a copy of chapter 3 of The Boycott Book attached. It was a reading she had saved from a course she took in the University of Minnesota School of Public Health in about 1998. We had been brainstorming during a phone meeting about the special feature articles for this JHL issue, which was to be published in a little less than a year, especially the history feature. I opened chapter 3 and was enthralled immediately. Years earlier, I had just moved with my family from the Washington, D.C., area, arriving a few days after July 4, 1977, the day Minnesota INFACT, led by Douglas Johnson, commenced the Nestlé Boycott. It was a movement I wholeheartedly endorsed given my professional background and experience. I had chapter 3 but was "hungry for more." By searching online off and on for several days, I unearthed chapter 2 but then reached a dead end; however, I knew there must be more chapters. Finally, I found a way to reach Anwar Fazal and received a gracious, quick response from him and also from Radha Holla.
Green consumption is using goods and services to fulfill needs, adopting a better lifestyle while decreasing the consumption of natural assets, unhealthy material and outflow of waste and impurities in daily lives to save the environment for future generations. The main objective was to identify the impact of Green Attitude on green purchase intention and green purchase behavior along with sub variables. The study was conducted in the area of South Punjab, Pakistan in which the students were taken as consumers to find out if the consumer attitude has any impact on green purchase intention and green purchase behavior. The population of the study was students enrolled in colleges and universities of South Punjab Pakistan which includes the levels of study intermediate, graduation, masters, MPhil and PhD with the sample of 250. SPSS software was used to interpret the collecting data to draw results. This study has limited data, limited time, limited and limited sources, limited population, due to which results of this study may not be generalizable to other population or place. The conclusion of the study was that there is a positive impact of Attitude on Green Purchase Intention and Green Purchase Intention and there is positive and slightly strong relationship between the independent and dependent variables.
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