a b s t r a c tBusiness-to-business marketing literature acknowledges the value firms, including business process outsourcing firms, realise through their supplier networks. Such value realisation is often possible through a dynamic exchange of complementary organisational capabilities between a firm and its network partners. However, little is known about how outsourcing firms develop these capabilities and thus realise value. This paper addresses an unexplored theoretical gap of developing market-based organisational learning capabilities in business process outsourcing firms. Using a capabilities lens, this study assesses the impact of quality management capabilities in developing market-based organisational learning capability. Findings from a case study of four business process outsourcing firms in India suggest that effective knowledge transfer, diffusion and the development of market-based organisational learning capabilities are contingent upon the strength of a firm's quality management capabilities. Implications for theory and practice are discussed.
A meta-analysis of extremeness aversion AbstractUsing a meta-analysis of 142 experimental observations, this work examines the influence of different research design and outcome measures on extremeness aversion (i.e., the propensity to avoid extreme options in choice situations). The results indicate that extremeness aversion is a robust phenomenon: middle options are significantly more often selected than otheroptions. However, the strength of this behavioral effect exhibits substantial variation (up to three times the average magnitude) across methodological decisions: employing price-quality tradeoffs, nondurable categories, or binary-trinary choice-set comparisons tend to reduce the probability of extremeness aversion among consumers, whereas using a larger number of tradeoff dimensions, non-numeric attributes, high-quality extensions, or utilitarian products increase its likelihood. Because extremeness aversion has been assessed using three different measurement paradigms (absolute-share changes, relative-share shifts, and middle-option proportions), we discuss their characteristics and investigate their degree of agreement. We find that the three measures can lead to rather different effect magnitudes and even contradictory conclusions about the effect of moderators.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.