Gastronomy has been an important attribute in development of niche travel & niche destination. Literature supports that there is a relationship between tourism & gastronomy yet the use of gastronomy as a tourism product has been concise to presentation & offering of local cuisines to tourists. Gastronomy tourism can be pull factor for many tourism market segments. Due to diverse geographical conditions in India not all states can avail the pre-tested 4S formula (sun, sand sea & sex) to promote tourism. Gastronomy tourism however can be unique tool to tourism development. The study was undertaken in Jharkhand which is the 286 State of Indian Union offering tribal gastronomy which can be a pull factor for not merely special interest tourists but also urban & International tourist population. Though Jharkhand was carved out of Bihar on 15th Nov 2000 however the region's rich history & culture goes thousand of years beyond its present stature. The various regional delicacies are influenced by culinary trend from neighbouring states e.g. Bihar, West Bengal, Orissa & Chhattisgarh still many of the local food & beverages are prepared in their own way which can be both a relishing as well as learning experience for gastronomy tourists
BRICS is the association of five major developing national economies named Brazil, Russia, India, China and South Africa. These five nations are synchronically rising up for ameliorating their economies. Occupying more than 25% of the total land area of the world and also more than 40% of the world population, these five BRICS nations have only a little share of world travel as compared to occidental world. Being rich in natural, cultural and food and culinary heritage, these five nations have bright future to become top most tourism destinations across the world. The proper marketing and promotion via internet marketing tool like websites can be of great help to promote culinary heritage of any destination and therefore, helps to improve the tourism graph of the destination. Discerning the significant importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of BRICS nations to evaluate their performance in the context of promotion of food and culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to investigate the websites. The present study ponders upon the relative strength and weakness of the tourism websites of BRICS nations in promoting food tourism and as well help suggesting the remedial measures in mobilizing the food tourism promotion through websites.
During the last decade, hospitality education has become very popular in Indian Universities. The Credit for this goes to the unprecedented growth and development of the service sector. Many Universities are coming up with new hospitality courses without creating academic infrastructure and industry linkages. Linking hospitality management programmes to the industry is critical for the success of hospitality educational institutions and is the need of the hour. The endeavours of this article is to encourage hospitality educators to look beyond their academic infrastructure and to create valuable linkages with industrial advisory committees for the development of students by equipping them with knowledge base and developed thinking for the fulfilment of various tasks, and what the hospitality industry expects from the University hotel graduates.
This study aims to undertake the evaluation of performance of the websites of foreign origin chain hotels operating in India. The evaluation is done by incorporating the modified Balanced Scorecard (BSC) approach on four perspectives: technical, user friendly, site attractiveness, and marketing effectiveness. A set of seventy eight parameters are used to examine the sample websites. Most of the sample hotel websites are found to be user-friendly and technically sound. More is needed to be done to make sample websites marketing effective and attractive. Numerous suggestions are proposed on the basis of the results derived to improve website services online focusing on proposed areas of website improvement leading to achieve business goals.
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