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I n a world where "one angry tweet can torpedo a brand," 1 corporations need to embrace all possibilities. Social media 2 have transformed the business and communication landscape and organizations appear to, reluctantly or willingly, recognize this change. Evolving patterns of communication, collaboration, consumption, and innovation have created new domains of interactivity for companies and stakeholders. In this changed scenario, there are opportunities for experimentation and correction, yet challenges abound. As on date, there are no definitive methodologies nor there is a 'one-size-fits-all' formula that can be applied to all situations for optimum results.

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The mitotic index and proliferation rate index were investigated to determine the effect of phenytoin (PHT) in cultured blood lymphocytes of epileptics prior to and following administration of PHT over a period of 9 months (grouped in multiples of 3 months) and 40 control subjects (age range 10-30 years). Treatment with PHT brought inhibition of the mitotic index (MI) and proliferation rate index (PRI), which were significantly higher in treated subjects or which were more expressive in treated lymphocytes (P < 0.001) for all the three durations of treatment. In addition, statistically significant heterogeneity of first, second, and third metaphases between the treated, untreated, and control subjects was found. Mean PRI values were used to estimate cell cycle delays, showing the highest effect in treated lymphocytes (P < 0.001). There was no considerable variation between the control and untreated (P > 0.05). The study demonstrates that PHT may be potentially genotoxic and hence the usefulness of MI and PRI in monitoring epileptics on anticonvulsant treatment.

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This study extended recent attempts at analyzing and comprehending gender differences in emails with respect to cooperation and politeness in the Indian business scenario. Four hundred and ninety four emails were studied, out of which two hundred and fifty emails were written by men and two hundred and forty four by women. Collated emails related to directives and non-directives that pertained to information processing as well as soliciting task completion through adherence/violation to principles of politeness. Results revealed that specific forms of politeness will result in cooperation among team members/coworkers in email communication; adherence to politeness maxims is higher in women than in men; specific examples of violations of politeness maxims are higher in men than in women; adherence to politeness maxims in clusters is not gender specific but is contingent on the needs of the situation or the organization; and in directives the variations in use of politeness maxims across genders is the highest.

The article examines grammatical and syntactical forms in reported speeches of men and women in the Indian work environment. Until recently, there has been little or no study on the linguistic performance across genders in the Indian setting. However, the recent advent of women in the organizations indicates that an understanding of the linguistic similarities or variances is required and will aid collaborative communication. Based on an empirical study, the article posits that linguistic variances in the organizational setup begin to fade at the middle management level. Communication and styles of communication are organization and not gender specific. Additionally, the article argues that organization-fit language is more masculine in nature and hinges on aggression and assertion rather than nurturance or submission. Findings of the research may be of significance to academics and corporates in the business scenario who review the process of communication in same- and mixed-gender groups from the lens of organizational requirements rather than gender specifics.