Internet has become essential to everyone during the Covid-19 pandemic lockdown as everything went to virtual. This has made the interactions between Pharmaceutical companies and Health Care Professionals (HCPs) explore digital channels as Medical Representatives (MRs) were not able to efficiently reach the HCPs. This pioneering study was conducted to evaluate the scope of digital channels and uncover insights into the digital behavioral landscape of HCPs to reach them effectively. A proctored, PAN India survey was conducted for health care professionals across diverse specialties and the responses were collected through in-clinic visits, mobile phones (via WhatsApp & SMS) and e-mails. 407 HCPs had actively participated in this survey from across the country. Descriptive statistics were used to analyze the outcomes of this research which will help to develop programs directed at the HCPs in India to enhance their knowledge, medicine practice, HCP – patient & HCP – Pharmaceutical company interactions, engagement with the medical community and highlight the areas that they face challenges while accessing information online to better fit in this fast-growing digital landscape of the health sector. This will also cover insights to bridge both physical and digital interactions as ‘Phygital interactions’ that could be followed in the hopeful Post – Covid-19 scenario.
With a nationwide lockdown imposed, there was a substantial drop in the in-clinic patient visits in 2020. Telemedicine gained momentum during the pandemic and virtual modes of teleconsultation were adopted by the health care professionals. A PAN India research survey was carried out to understand the HCP perspective on virtual consultation, ‘Telemedicine’. The survey aims to assess the behavioral shift in HCPs from face-to-face to adapting Telemedicine in clinical practice post-pandemic and foreseeing the future of Teleconsultation for Health Care Professionals in India. A PAN India survey was conducted among 154 participants. The questions were based on Telemedicine as a practice, barriers and influential factors for Telemedicine & the significance of guidelines published by the Telemedicine Society of India (TSI) in clinical practice. The survey included varied forms for the questions such as Multiple choice, Likert scale and Polar Questions. Descriptive statistics were used to analyze the outcomes of this research which will help to identify the influential factors in the uptake of Telemedicine practice by the HCPs and how the Telemedicine Society of India could help them with the guidelines. This research will further uncover the challenges faced by the HCPs during Telemedicine consultation in the post-Covid era, and identify potential platforms for teleconsultation, in a virtual environment.
The incidence and prevalence of non-communicable diseases are on the rise. Such diseases require prolonged treatment and it is of utmost importance to be compliant to treatment. Pharmaceutical companies are moving from traditional marketing to “beyond the pill” marketing to foster patient centricity. These companies also have a motive to conduct sustained sales of their products for the prolonged treatment tenures. For this reason, pharmaceutical companies have come up with support programs to promote treatment adherence. In India, support programs are also conducted by the Government, peer support groups, home healthcare and animal-assisted therapy. Detailed primary research and its analysis have been conducted to look at different parameters discussed in the study. A model for an ideal patient support program has been provided.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.