The history of advertising in Indonesia especially during the Dutch East Indies around 1930-1939 was a period of economic development in the Dutch East Indies after the world economic recession. One of the regions that enjoys the economic development is Java. The current Javanese population is the main target of these advertising products so that the Dutch colonialists tried to "influence" and "grip" the Javanese society's consumptive patterns by using Javanese-language advertisements so that they could become the object of market for company products controlled by the Dutch East Indies and parties other foreigners. It is more unique that some advertisements use Javanese for middle to upper class Javanese people so that certain advertisements also describe community stratification. This paper uses the heuristic method in the form of collecting data in the form of both primary and written documents in the form of original or secondary documents in the form of data that has been processed by other authors so that this research is a qualitative descriptive study. besides the historical approach, a sociological approach is also used in analysing advertisements at that time.
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