AbstrakPerkembangan teknologi membuat para pelaku bisnis melakukan inovasi, salah satunya mobile ticketing yang merupakan pemesanan tiket secara online. Di era digital ini, konsumen mengutamakan nilai kepraktisan dengan pemanfaatan teknologi. Tujuan penelitian yaitu mengetahui dan menganalisis pengaruh dan hubungan perceived value, e-lifestyle, online promotion,dan repurchase intention pada pengguna KAI Access di Indonesia. Penelitian ini merupakan penelitian dekriptif dan kausal dengan pendekatan kuantitatif. Kriteria populasi dalam penelitian ini yaitu berusia minimal 17 tahun, pengguna aplikasi KAI Access dengan minimal 1 kali transaksi, berdomisili di Jabodetabek dan Bandung. Teknik pengambilan sampel yaitu dengan purposive sampling dan pengumpulan data dengan kuesioner offline dan online melalui google docs yang melibatkan 400 responden. Teknik analisis data yaitu regresi linier berganda. Hasil penelitian ini menyatakan bahwa perceived value, e-lifestyle, online promotion, berpengaruh secara positif terhadap repurchase intention dengan hasil skor sebesar 91,6%. Kata Kunci: perceived value, e-lifestyle, online promotion, repurchase intention
Abstract Transmart Carrefour Buah Batu Bandung is one of Transmart Carrefour branches which has a modern store atmosphere strategy, the assortment and availability of products with the appropriate price. Transmart Carrefour Buah Batu Bandung trying to increase consumer purchase intention. Visitors has another purpose than shopping that creates lack of interest in purchasing. This research aims to analyze store atmosphere, product assortment and price towards purchase intention in Transmart Carrefour Buah Batu Bandung and its influence. Variables in this research consist of independent variable store atmosphere, product assortment and price. Dependent variable in this research is purchase intention. The method uses quantitative with descriptive verification type. Sampling with non-probability sampling technique and accidental sampling type. The population is 1,605 people and the sample is 100 respondents. This research used descriptive analysis and multiple linear regression. Descriptive analysis showed that all variables obtained good category. The results of regression analysis, and coefficient of determination, it can be concluded that store atmosphere, product assortment and price has a significant effect on purchase intention of 42,7%. Hypothesis test shows that three variables has a significant effect on purchase intention simultaneously and only store atmosphere that partially doesn’t have a significant effect on purchase intention. Keywords: Purchase Intention, Product Assortment, Store Atmosphere
Business competition makes the important presence of strategies to keep customers. Understanding customer retention not only from the company's perspective, but also from the side of the consumer. One brand of diaper in Indonesia is Sweety, who has been implementing various marketing strategies to build relationships with consumers and retain customers. The purpose of this study is to analyze and find the influence of dimensions of relationship marketing (trust, communication, commitment, and handling conflict) and customer retention. Research methods using descriptive and verificative, with 100 respondents were taken with the technique of method of non-probability based on purposive sampling that have criteria is consumers who have or still buy Sweety products. The results of the processing of the data shows that only the dimensions of commitment and communication, each of which has an effect on customer retention. While all dimensions in relationship marketing variables simultaneously affecting customer retention.
PendahuluanPemahaman tentang keuangan masih sangat rendah, oleh karena Bursa Efek Indonesia (BEI) dan Otoritas Jasa Keuangan (OJK) melakukan program untuk di kalangan Mahasiswa yaitu "Yuk Nabung Saham" untuk mengajak masyarakat sebagai calon investor untuk berinvestasi di pasar modal dengan membeli saham secara rutin dan berkala (yuknabungsaham.idx.co.id). Mahasiswa menjadi perhatian khusus dalam program edukasi pasar modal BEI, karena berdasarkan data yang ada di BEI (gambar 1) diketahui bahwa investor usia 17-20 tahun atau mahasiswa jumlahnya masih sedikit (Rosana, http://www.antaranews.com/berita/549715/pekerja-muda-dominasi-investor-pasar-modal) ARTICLE REPORT ABSTRACT
Fenomena Korean Wave yang melanda dalam kehidupan masyarakat banyak mempengaruhi khususnya kalangan muda. Baik disadari atau tidak telah meliputi segala aspek yang salah satunya adalah terkait makanan khas korea sehingga memicu munculnya berbagai restoran korea di Indonesia. Variabel independen dalam penelitian ini adalah Brand Awareness dan Brand Association, serta variabel dependen dalam penelitian ini adalah Keputusan Pembelian.Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Populasi dalam penelitian ini tidak diketahui secara pasti, sehingga pengambilan sampel dilakukan dengan metode non-probabilty sampling jenis incidental sampling, dengan jumlah responden sebanyak 100 responden. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda.Brand Association dan Keputusan Pembelian di Mujigae Cihampelas Walk Bandung masuk dalam kategori baik, sedangkan Brand awareness kurang baik. Hasil penelitian juga menunjukkan secara parsial Brand Awareness dan Brand Association berpengaruh signifikan terhadap Keputusan Pembelian. Juga secara simultan Brand Awareness dan Brand Association berpengaruh signifikan terhadap Keputusan Pembelian dengan besarnya pengaruh 47,2% .
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