We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.
This paper explores the possible role of Open Science in the knowledge transfer between research and policy, focusing on its potential use by scientific councillors at Estonian ministries. Qualitative interviews with scientific councillors show that they perceive their role as intermediaries between research and policy and focus their work on improving the quality of research commissioned by their ministry. This process, for them, involves using existing academic articles and datasets to which, however, they lack official access. We show that Open Science can contribute to knowledge transfer if there are knowledge brokers in public sector organizations.
Although the need to improve quality of science communication is often mentioned in public discussions, the science communication literature offers few conceptualizations of quality. We used a concept mapping approach, involving representatives of various science communication stakeholder groups working collaboratively, to propose a framework of quality. The framework organizes individual elements of quality into twelve indicators arranged into three dimensions: trustworthiness and scientific rigour, presentation and style, and connection with society. The framework supports science communicators in reflecting on their current practices and designing new activities, potentially improving communication effectiveness.
The study investigates adaptations of organizations in the field of science to the requirements of mass media. Based on the current research, we assume that mediatization is advanced by the need of individual and collective actors for public attention and that this need varies depending on national structural factors. We compared Estonia and Germany where the science and media systems differ in their size and structure but have a similarly competitive funding environment. Our results demonstrate variability considering the intensity of reported implementations of media-related structural adaptations within organizations. These differences can be linked to country-specific structural factors.
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