The purpose of this study is to analyze the influence of social media marketing on e-commerce customer satisfaction and loyalty. This study provides insight into the importance of consumer loyalty in the e-commerce industry. The approach used in this study uses quantitative methods through surveys. This study uses a sample of 222 respondents of e-commerce customers. The study uses an online questionnaire through Google Docs. The questionnaire given contains structured questions that are limited by screening, profiling questions and questions related to research variables that affect e-commerce consumer loyalty. The distribution of the questionnaires was carried out by posting on social media groups and direct messages to respondents in accordance with the research requirements. Data analysis of this research, using SEM model using SmartPLS 3.0 software. The results of this study indicate that social media marketing had a significant effect on e-commerce consumer satisfaction, social media marketing had a significant effect on e-commerce consumer loyalty and satisfaction had a significant effect on e-commerce consumer loyalty.

No abstract

Ketersediaan tiket untuk penumpang merupakan salah satu faktor yang sangat penting dalam bidang usaha transportasi jasa angkutan kapal penumpang. Dalam menjalani proses bisnisnya, masalah yang terjadi di Cabang-Cabang PT Pelayaran Nasional Indonesia adalah menipisnya stok blanko tiket terutama pada masa peak season, sedangkan ketika Cabang membutuhkan blanko tiket tersebut, distribusi blanko tiket mengalami hambatan di bagian ekspedisi yang merupakan faktor eksternal yang tidak bisa dikontrol secara langsung. Dalam penelitian ini akan menggunakan metode apriori. Untuk melakukan proses asosiasi awalnya data mentah di preprocessing untuk memperoleh jumlah tiket yang terjual dari tiap-tiap kapal yang ada di cabang Makassar. Kemudian hasil tersebut dibagi berdasarkan periode perbulannya. Selanjutnya dilakukan dengan algoritma apriori dan terbagi menjadi 2 bagian yaitu gabungan 2 itemset dan 3-itemset yang memenuhi minimum support dan minimum confidence. Algoritma Apriori menghasilkan aturan asosiasi antar item pada bulan Januari 2018 sampai dengan Desember 2018 diketahui pola penjualan tiket kapal bahwa jika membeli tiket KM Lambelu maka akan membeli tiket KM Bukit Siguntang secara bersamaan dengan nilai support 75% dan nilai confidence 90%.

This research was aimed to know: (1) the cause of non performing loan at PT. BPR Prima Mulia Anugrah Padang branch in 2015-2017, (2) the impact of non performing loan to the profit of company in 2015-2017, (3) the effort which is done to overcome the non performing loan at PT. BPR Prima Mulia Anugrah Padang branch in 2015-2017. The data were collected by using interview and documentation. The data were analyzed using case study analysis with quantitative approach. The result of the study showed that (1) non performing loan to four accasioned factor, that is: the lack of officers accuracy in loan analysis, the bad faith of officers of PT BPR Prima Mulia Anugrah Padang branch, the lack of loan suvervision system, and economic downturn. (2) the impact of non performing loan toward the Bank were profit decreases, disruption of cash turnover, the reduce of the bank healty level, the reduce of bank capital, and decline in public confidence. (3) the effort which was done to overcome the non performing loan at PT. BPR Prima Mulia Anugrah Padang branch were restructuring, rescheduling, foreclosure bail, and loan deletion (account receivable deletion).