Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined with outcome data of 530 crowdfunding campaigns. Findings The study’s findings revealed that supporters distinguish between their engagement to the campaign and to the campaign’s creator. However, both aspects of engagement affect community establishment and supporters’ promotion efforts. The authors also found that these indicators of engagement are associated with campaign success. Originality/value Research on crowdfunding supporters have focused to date on criteria contributing to campaigns success, exploring the motivational aspects associated with such activity. The current study expands this perspective by examining supporters’ engagement, differentiating between engaging with the creator and engaging with the campaign. Recommendations for creators include making efforts to establish supporter engagement to facilitate active promotion and shape future support intentions, thus facilitating enhanced outcomes for both current and future campaigns.

The article investigates the dimensions of life satisfaction of immigrant and ethnic minorities comparing them with the majority population. It constructs a theoretical framework, taking into account both pecuniary and non‐pecuniary dimensions of welfare. This study is based on the data of the Social Survey, administered by the Israeli Central Bureau of Statistics. Immigrants in this study are regarded as a migrant minority and Israeli‐born Arab citizens as an ethnic minority. The results reveal significant life satisfaction gaps between the groups, which can be partially explained by the value of work per se and the value of leisure activities. Applying the Blinder‐Oaxaca decomposition technique, the study revealed that the gap in life satisfaction could be attributed both to the differences in pecuniary and non‐pecuniary resources for each group, and to different returns on resources. Policy targeted on increasing the economic possibilities of minority groups would decrease the life satisfaction gaps.

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PurposeThe paper aims to examine the unique nature of crowdfunding and its association with supporters' well-being, measured by Seligman's (2011) well-being theory and its five elements of PERMA: positive emotions, engagement, relationships, meaning and accomplishment.Design/methodology/approach22 structured interviews were conducted with supporters of crowdfunding projects. The interviews were analyzed using deduction, generating themes and assigning them to the relevant PERMA elements.FindingsAlmost all interviews included five or four PERMA elements, supporting the hypothesis about crowdfunding as a form of economic behavior that is triggered by the desire for fulfillment in life. The authors found that the tendency to become a serial crowdfunder is triggered by PERMA and a sense of trust.Originality/valueThis is the first study that presents a well-being theory of non-investment crowdfunding contributions. Based on the interviews, we suggest a theory linking the motivation for backing current and future projects with PERMA elements, sense of trust and the nature of adaption to activities with intrinsic attributes.

We suggest two supplements to Franco Modigliani's lifecycle model in order to explain why people who have retired from paid work choose either to start volunteering or increase the amount of time they devote to volunteer work. First, total consumption consists of both the material and immaterial products of work. While people can save their income in order to maintain an even level of material consumption, they unable to save a portion of the immaterial product. Second, at the statutory retirement age people retire only from paid work. We argue that older people substitute paid work for volunteering due to their inherent need to maintain immaterial consumption during retirement.