This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.Keywords consumer behavior, content analysis, literature review, consumer behavior research, trends 2 SAGE Open behavior research as a diverse discipline with an overwhelming scope in peer-reviewed journals is necessary if the field is to progress in a systematic fashion. Moreover, although content analysis of journals can be time-consuming and data intensive, such studies provide direction into future areas of needed inquiry in the field by offering insight about the topical, methodological, and theoretical trends into research communities (Williams & Plouffe, 2007).According to Buboltz, Miller, and Williams (1999), an examination of articles published in a journal reveals the trends and issues that impact the discipline. A content analysis of journal articles within a specific discipline allows for an examination of the kinds of topics that are deemed important to the particular field the journal represents (Cokley et al., 2001). In consumer studies, marketing research, and other business disciplines, literature investigations can also provide insights into the specific journals' contributions to the field as well as the specific published works (Sattari, 2012). This, in turn, can be used to describe a discipline's intellectual history (Pasadeos et al., 1998). A comprehensive content analysis of peerreviewed journal publications in a field encourages the scholars to assess the entire "forest" of knowledge by taking a step back from their individual "trees" (Williams & Plouffe, 2007).Such studies have been conducted within a variety of disciplines based on publications in the most respected journals. Two examples are the Pasadeos et al. (1998) andWest (2007) studies reporting on the impact of advertising on researchers during different periods of time. Buboltz et al. (1999) and Cokley et al. (2001) have contributed similar studies in psychology. Others have targeted the consumer behavior field such as the studies done by Kassarjian (1977) and Helgeson, Kluge, Mager, and Taylor (1984), but there is no current review of the field....

This article examines the perspectives of immigrant entrepreneurs on the barriers they face regarding their inclusion in public procurement in Sweden through the so-called supplier diversity programs. Drawing upon modern stakeholder theory and transaction cost economics, this study aims to identify potential barriers such entrepreneurs face in succeeding as suppliers to the public sector. Data were collected through interviews with immigrant entrepreneurs who had experience with the public procurement tender process in Sweden. The results reveal that immigrant entrepreneurs doing business with public procurement face several barriers, ranging from economic to social ones such as information, advertising, human resources, and undercapitalization. The interviewees believe that such barriers weaken their performance and hinder their success in public procurement tenders. When it comes to supplier diversity programs, the entrepreneurs under study were either unaware of such programs in public procurement in Sweden or did not believe in their effectiveness.

No abstract

The price of a stock rises or falls in relation to a number of different factors, including changes to the economy brought about by pandemics. A few studies have already identified the effect of the COVID-19 pandemic on the stock market. However, empirical evidence is lacking on changes in stock price performance of blockchain-based companies as a result of the COVID-19 pandemic. We use the event study approach to estimate stock expected returns by applying an asset pricing model over a thirty-day event window around the announcement on March 11, 2020 by the World Health Organization (WHO) regarding the outbreak of the coronavirus (COVID-19) as a global pandemic, using a sample of S&P Global 1200 companies. Overall, our results indicate more sensitivity in blockchain-based companies' stock prices to the COVID-19 pandemic compared to those of non-blockchain-based companies. Cumulative abnormal returns show that the stock price of blockchain-based companies recover losses slower than nonblockchain companies. Our findings are important for investors and shareholders for future pandemics and events.

No abstract