Objectives - This article focuses on the cognitive and cultural closeness between employees where both can imply knowledge sharing well so as to develop a competitive organization. Method - This article uses a descriptive review method. Descriptive review is research obtained from scientific articles from PERPUSNAS sources (RI national library). Findings- Knowledge sharing has been carried out by many researchers (empirical studies) by researchers around the world. However, no one has yet conducted a descriptive review focusing on the turbulence of the COVID-19 pandemic which has impacted almost all business processes. Keywords: empirical study, knowledge sharing
The purpose of this study was to analyze the influence of digital marketing, innovation, and word of mouth on purchasing decisions. This research was conducted on klotok coffee consumers in Yogyakarta. The number of samples in this study were 100 (one hundred) respondents who had made a purchase at Kopi klotok Yogyakarta. The technique of taking this sample data is by using a non-probability sampling technique. Data collection was obtained from the results of distributing questionnaires to klotok coffee consumers in Yogyakarta. Data analysis in this study using multiple linear regression analysis. The results of this study indicate that the digital marketing, innovation, and word of mouth variables have a positive and significant effect on the purchasing decision variables. The results of this study indicate that the higher the digital marketing, innovation, and word of mouth it will have a positive impact that will improve purchasing decisions. Keywords: digital marketing, innovation, word of mouth, purchasing decisions
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