Neste artigo, propomos estabelecer esse mesmo percurso teórico, a partir do ponto de convergência transdisciplinar dos estudos da linguagem, articulando diferentes autores, como Martins Ferreira (2017), Plaza Pinto (2017), Hall (2000), a fim de compreender como conceitos tão caros a esse campo de estudo podem contribuir com o panorama presente diante da sustentabilidade. Apresentamos inicialmente a problemática do consumo (BAUDRILLARD, 2005; DOUGLAS & ISHERWOOD 2009; FEATHERSTONE (1995), MACCRAKENK, 2003) seguida da visão de Boff (2015), Veiga (2013), para então podermos considerar como os conceitos de agência e identidade podem propiciar uma justificação teórica para práticas individuais diante de ideologias que comprometem a manutenção da natureza e ainda analisar o discurso de abertura da conferência Rio+20, no intuito de rastrearmos como a mobilização social é compreendida pela linguagem das autoridades governamentais.
Historical events related to the Industrial Revolution gave rise to various questions about sustainability so the socio-environmental crisis we are currently facing indicates an urgent need to strategically position ourselves in the face of environmental and climate shocks developed from the development of human activities that, triggered in this process, directly and profoundly affect ecosystems. Such a context makes sustainability something to be taken as a priority in the development of society, moving away from a characterization of business profitability, to the point of referring to care for the planet, through isonomic attention to economic, social, and environmental aspects, whose awareness permeates the local and planetary socio-environmental scope, to mobilize governments, companies, and civil society because of facing the climatic and ecological crises, which gains greater impetus from educational proposals that take the environment as the focus of their concerns. From then on, our goal is to raise some contributions from Food and Nutrition Education (EAN), as a resource conducive to approaching sustainability in the school environment, through interventions such as exploring preparations and experiences with natural foods, cultivation for consumption knowledge about sustainable food, etc., be included in the educational curriculum as a cross-cutting theme, understanding that, more than ever, an attitude is needed to minimize the impacts that negatively affect ecosystems. Thus, our study is carried out through a multidisciplinary integrative literature review, aimed at condensing a series of results offered by studies in different areas, such as Education, Nutrition, and Ecology, which allows articulating the theme of EAN as a means of contributing to students' awareness of issues related to sustainability and food aspects, and we can point out, as a result, several aspects concerning new considerations and behaviors regarding the planet itself.
Ambivalências, heterogeneidades e contradições do discurso de uma companhia da indústria alimentar Ambivalences, heterogeneities and contradictions in the discourse of a food industry company
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