Purpose This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point. Design/methodology/approach A sample of 159 respondents was taken from a population of Muslim consumers who live in Java province, Indonesia, and who have not had Lexus luxury car but have had other cars before. Using a quantitative research approach on primary data collected in several cities in Indonesia, the study adopts the partial least square as a method of analysis. Findings The study shows that brand association positively and significantly influences Muslim consumers’ attitudes on luxury cars, in this case, the Lexus brand. More importantly, the level of religious knowledge among Muslim consumers is shown to significantly weaken the influence of consumer attitudes toward purchase intention on luxury cars. The study also shows that brand association has a significant influence on Muslim consumers’ purchase intention on luxury cars. Research limitations/implications This study only explores the consumers’ perceptions based on their income levels. Further details of the consumers when making purchases of the luxury cars are not being considered; this includes who the decision-maker is, gender and education level. Practical implications There are several important implications that come from this study, especially on the risk of after-sales that will be experienced by luxury car owners, in this case, the Lexus brand. Luxury car manufacturers should show and highlight different characters in representing each variant or each type, to be more reflective of the intention and personalities of consumers who purchase luxury cars and not only to show the impression of owning the luxury cars. Social implications There are also social implications of this research where although middle- and high-income consumers do not always intend to buy luxury cars due to the role of religiosity that directs the Muslim consumers to evaluate whether it is really necessary to buy the luxury cars. Originality/value There has been a gap in the literature in assessing the role of religious knowledge level in affecting brand association as well as purchase intention, especially from a quantitative research approach and particularly focusing on the Indonesian context. This study including in responsible consumption as a good customer, which is one of Sustainable Development Goals items.
Digitalization has already penetrated all sectors of life and dominates business models. This study evaluates the extent to which small businesses should adopt digitalization. We focus on the cooperative's business model currently fighting with another fast-growing and popular business model, the start-up. Then, we used direct field research, including descriptive analysis and in-depth interviews with cooperatives in the Yogyakarta Special Region, Indonesia. We found that that the use of digital media by cooperatives in our study was minimal. From in-depth interviews, we found that some non-digital cooperatives insist on not using digitalization due to the lack of digital media penetration of their targeted customers and a preference for word-of-mouth marketing. One practical implication of this study is that digitalization depends somewhat on the addressed customer market model. Keywords: Digitalization, Cooperatives, Word of Mouth JEL Classification: D22, G23, O14
Inline to accelerate the development of halal tourism in Indonesia, this paper aims to analyze the halal tourism market in Indonesia through the approach of Muslim tourist behavior both in terms of current supply and potential demand. By using a combination method as a research approach, the results of this study are expected to be more contributive in formulating promotion strategies and development of halal tourism throughout Indonesia, especially in D.I. Yogyakarta. This study involved 718 respondents. This research was completed with interviews at the West Nusa Tenggara Province Culture and Tourism Office as a role model in the development of halal tourism. The results of the analysis show that tourists are dominated by the millennial generation and women, where differences in gender and age generations also indicate behavior and needs in traveling. In the end, there are at least seven strategies that can be done to develop halal tourism, such as (1) regulations; (2) acceleration of halal certification; (3) optimization of supporting facilities and infrastructure; (4) cooperation with business actors and travel agents; (5) approaching religious and community leaders; (6) cooperation with airlines; and (7) actively involved in national and international promotion.
Research Aims: This study aims to analyse the role of work-family enrichment on emotional labour and the impact of emotional exhaustion during the COVID-19 pandemic. Design/methodology/approach: The type of data collected is primary data that uses an online questionnaire. The sampling method is a purposive sampling technique. The PLS-SEAM is used to analyse the collected data. Research Findings: Work-family enrichment and family-work enrichment had a positive and significant effect on emotional labour (surface acting and deep acting) and on emotional exhaustion. Theoretical Contribution/Originality: The results of this study show the importance of the role of work and family enrichment to employees during this pandemic. That is, work and family support can give positive energy to manage their unstable emotions and reduce or even prevent some people from emotional exhaustion. Managerial Implication in the South East Asian Context: Organisations should concern with friendly-family policies that can fulfil work-family enrichment of employees. Employees will be more loyal to work and be more vigorous and thrive in the workplace, so it can reduce turnover. Research limitation & Implications: This study has not classified the workforce based on the WFH policy. The respondents could not differentiate between those who were WFH and those who were not. There seems to be a possibility that this can also affect work-family enrichment and emotional exhaustion. Keywords: well-being, work-family enrichment, emotional labour, emotional exhaustion
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