Typography, usually closely related to printed media, has now been explored in digital media. These changes make typography, which is usually static, more dynamic. One example of digital typography is kinetic typography. Typography's position as a medium of visual and textual communication becomes more interesting because the element of motion in kinetic typography adds another meaning value. This study examines how typography reveals meaning in time-based media formats. In this study, three movie title sequences with different genres will be analyzed: Monsters Inc., Se7en, and Mission: Impossible — Ghost Protocol. The film was chosen because it has a dominant kinetic typography structure and has a good reputation in terms of visuals. The method of analysis is carried out by comparing the structure of the three title sequences based on the kinetic typography theory by Bellantoni and Woolman. Furthermore, an analysis of the semantic value of each title sequence was also carried out. This research is aimed to figure out the elements used in the visual creation of a title sequence and how these elements can construct meaning. From the analysis process it is known that each genre of the title sequence has different element variations which of course have their own meaning. The results of this study are expected to provide recommendations for the title sequence design method based on the genre like comedy animation, thriller, and action.
ABSTRAKSeiring dengan munculnya berbagai media komunikasi baru dan kebutuhan akan media digital yang terus meningkat, muncul suatu bentuk karya tipografi baru yaitu dalam bentuk kinetic typography. Menurut Hostetler (2006), kinetic typography adalah kombinasi antara tipografi dan gerak (motion) atau biasa juga disebut sebagai typographic animation. Peran tipografi (huruf) sebagai alat komunikasi tentunya tidak dapat dipungkiri lagi. Akan tetapi, dirasa perlu untuk mengkaji lebih jauh bagaimana tipografi bila diadaptasi dalam bentuk digital dan bertransformasi dalam bentuk time-based media. Dalam tulisan ini akan dibahas bagaimana potensi dari kinetic typography sebagai media informasi dengan mengintegrasikan beberapa teori untuk dapat diambil kesimpulan. kata kunci: Kinetic typography, Gerak, KomunikasiABSTRACT Within the emergence of new communication media and the increased needs of digital media, produce a new form of typography which is called kinetic typography. According to Hostetler (2006), kinetic typography is a combination of text and motion and can be interpreted as typographic animation. The role of text as a communication tools is undeniable. Furthermore, there is an urgency to investigate how typography is explored in digital media and transformed in a form of time-based media. In this article, there will be a discussion about the role of kinetic typography as a media of information by integrating some of the theory to produce a conclusion.
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