Submission of patriarchal cultural ideologies makes inequality in gender identity. The ideology states that gender should have certain characteristics that are perpetuated from time to time. A stereotype of gender identity was formed which was then displayed in various social interactions, including in the mass media, especially advertising. Gender bias, inequality of women's representation, and women objectification are found in advertisements, especially for beauty products. Feminism is the rationale for this study related to the objectification of these women. But this research will explain how women are forever not only objects, but also begin to show themselves as subjects.
ABSTRAKKategorisasi peran antara wanita dan pria di dalam lingkungan masyarakat membentuk stereotip gender. Stereotip gender ini menuntut pria dan wanita patuh akan kategorisasi tersebut, yakni maskulin dan feminin. Peran yang dibentuk masyakarat tersebut membentuk krisis akan mas kulinitas pada lelaki. Maskulinitas laki-laki dipertanyakan ketika mereka memiliki karakter yang bukan maskulin. Penelitian ini menggunakan metode penelitian kualitatif. Metode pengumpulan data untuk mendapatkan informasi adalah terlibat atau terjun langsung, mengadakan observasi, wawancara terbuka dan analisis dokumentasi. Iinforman pada penelitian ini didapatkan melalui teknik snowball sampling. Kemudian teknik analisis data yang digunakan adalah data collection, data reduction, data display, dan conclusion: drawing/verifying. Penelitian menghasilkan analisis mengenai pemahaman kritis bahwa identitas yang dihasilkan muncul karena adanya pemahaman androgini secara psikologis merupakan bentuk kecerdasan emosi. Laki-laki, mengalami krisis identitas terkait posisinya secara personal dan komunal di dalam masyarakat dan karakter androgini menjadi pilihan dalam menunjukkan identitasnya. ABSTRACTThe categorization roles between men and women forms gender stereotypes such as feminine and masculine. The role of the community formed a crisis of masculinity on men for having masculine traits. This research are using qualitative research method. Observation, open-interview, and document analysis methods are used in the data collecting proccess. The subject of this research is a male who observes and understands the general consencuss of gender stereotype in the society , and also have been through identity crisis regarding about gender terms. This research is using snowball sampling techniques with data analysis on data collection, data reduction, data display, dan conclusion: drawing/verifying .This reseacrh shows the critical understanding about acceptance on behalf for being a human. Catego rization among male and female for being feminine or masculine is barriers on communication.Thoses men produces the understanding to be androgynous person. And an identity as androgynous is needed as emotional intelligence in term of making effective commu nication.
If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qualitative approach is used to explain the variables studied in more detail. The results revealed that the majority of respondents are more concerned with the content presented than the media platform used. The platform only functions as a tool that makes it easy for them to access the content they want, without them really caring about the conceptual differences from the available media choices.
<div>In the Indonesian dictionary, social media is known as “dunia maya” which means a space that seems real but doesn't exist, what appears to exist but does not exist and it should not have such a real effect. Then, it should not be treated as a main source of information and it also shouldn't be able to exert influence on the authorities to do something HRD should not consider social media activity as a benchmark for one's ethics. However, it is not how it is in nowadays situation. We see there is confusion by the public in understanding the space and effects of social media. Here, we understand that the public sees social media as a media of communication, which is supposed to transform a message according to the platform and not to represent someone's situation. So, in this study, we want to emphasize the knot of the misunderstanding from a communication point of view which will be delivered by looking for space and proximity as a sign of communication that goes.</div>
Young people are the driving force in voicing these various messages of gender equality on social media. The point of view also departs from the audience's perspective as the center of the campaign carried out on this social media and its activities. This study examines young people's understanding regarding experience, knowledge, and awareness of gender and how young people's efforts to voice gender awareness using social media. At first, these young people used Instagram to find information regarding the issue of gender equality. Slowly, after understanding this, their information is getting more diverse and condensed. They initially used Instagram social media for introductions, which became a communication channel to spread understanding about gender to the broader public. This research shows that young people have gender awareness in understanding gender which is essential to their immediate environment and accelerates the need for gender awareness in further discourse. On this basis, we conclude that Instagram is a bridge in paving the way for young people to access various and actual information. Instagram helps them spread messages of gender equality through light and engaging, concise information, which then becomes the subject of discussion for advanced interactions via other social media platforms.
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