In this paper I argue that through a process of embeddedness in context, a female entrepreneurship network is able to challenge gender structures. I investigate how a female entrepreneurship network is constructed and how they reinforce and possibly challenge existing gender structures. From an ethnographic study, three processes in the female entrepreneurship network were identified: making proper entrepreneurs, building relationships and engaging in change. In the different processes the women involved in the network reinforced gender structures through compliance with a masculine discourse of entrepreneurship, but also challenged gender structures through questioning this discourse. Through becoming embedded in their local community, the women entrepreneurs were able to take charge of the development of the network and challenge gender structures as a result of questioning the masculine discourse of entrepreneurship. This implies an interplay between embeddedness and gender as two separate but dependent processes. Linking together gender and embeddedness elicits a new take on the way female entrepreneurship networks are constructed and how they could advance gender equality within entrepreneurship. Consequently, this paper emphasises a need for further examination of embeddedness within gender and entrepreneurship research.

This article employs Stones’ (2005) Strong Structuration Theory (SST) to contextualise rural entrepreneurship. Through shadowing a single case study of a woman entrepreneur from rural Sweden, we propose gendered-local agency as operationalisation of active agency in practice. While SST positions active agency as a property of agents, we demonstrate it is as a property that is intertwined with both agents and structure. Simultaneously enabled and constrained, gendered-local agency itself becomes contextualised within gender-related and locality-related rural-specific interplay that modifies, preserves and challenges rural structures. The article contributes to the literature on contextualising entrepreneurship through a structuration lens by signifying gendered-local agency as a manifestation of rural-specific interplay between contexts as environments (out there) and context as constructed (through entrepreneurs). This conceptualisation proposes everyday entrepreneurship as a demonstration of agency in action, thus setting a foundation for exploring entrepreneurship through the context-specific agent-structure interplay in the rural context and others.

In this article, we explore connections between entrepreneurship, gender, empowerment and emancipation. Through the lens of entrepreneurship, we investigate the spatial aspects of these interlinked processes and illustrate emancipation through oppressive gender structures. This spatial lens allows us to see how emancipation changes in practice over time, with empowerment being one of these practices. Through ethnographic longitudinal fieldwork that studies an ironworks turned into a tourist garden, we highlight the collective reproduction of established oppressive structures. Our findings prioritise a spatial understanding of how entrepreneurship connects to empowerment and emancipation.

Purpose The purpose of this study is to investigate whether the representation of male entrepreneurs in the media has changed in the after-effects of the #metoo movement. Design/methodology/approach The authors perform a discourse analysis and visual analysis of how male entrepreneurs in the Swedish business magazine Affärsvärlden are represented. A centre-margin analysis is laid out, focusing on who and what constitutes (or endeavours to constitute) the legitimate male entrepreneur. Findings The results of the analysis show that male entrepreneurs are represented with different discursive success factors. These success factors are linked to a driven personality, a high-status leisure activity, a supportive but invisible family, a focus on financial measures and a global outlook. Marginally, there has been a change towards more humbleness, and a shift from financial growth to turnover, in the representation of entrepreneurial masculinities after the #metoo movement. Research limitations/implications To bring about a more equal norm regarding male entrepreneurial identity, more space and attention must be given in the media to the subordinate masculinities of entrepreneurs. Originality/value Previous gender research on entrepreneurship has, to a large extent, focussed on female entrepreneurs and research focussed on male entrepreneurs is conspicuous in its absence. However, the male entrepreneur, just like the female entrepreneur, needs to relate to, be compared with and adapt to a norm of how the ideal entrepreneur should be. Therefore, it is important to establish and illuminate who the male entrepreneur is assumed to be, to better understand and question that role.

In this paper I argue that through a process of embeddedness in context, a female entrepreneurship network is able to challenge gender structures. I investigate how a female entrepreneurship network is constructed and how they reinforce and possibly challenge existing gender structures. From an ethnographic study, three processes in the female entrepreneurship network were identified: making proper entrepreneurs, building relationships and engaging in change. In the different processes the women involved in the network reinforced gender structures through compliance with a masculine discourse of entrepreneurship, but also challenged gender structures through questioning this discourse. Through becoming embedded in their local community, the women entrepreneurs were able to take charge of the development of the network and challenge gender structures as a result of questioning the masculine discourse of entrepreneurship. This implies an interplay between embeddedness and gender as two separate but dependent processes. Linking together gender and embeddedness elicits a new take on the way female entrepreneurship networks are constructed and how they could advance gender equality within entrepreneurship. Consequently, this paper emphasises a need for further examination of embeddedness within gender and entrepreneurship research.