In December 2016 the authors conducted a survey of the bachelor and master’s degree students of the Institute of World Economy and Business of People Friendship University of Russia (RUDN University). The aim of the study was to determine the evaluation of the reputation of the RUDN University by the target audience, the strengths and weaknesses of the education from the point of view of the students and the description of the priority of communicative models of information consumption. The study made recommendations for optimizing the learning process, improvement of the educational program. At the result of the study there was started the development of corporate communication strategy to improve the organization’s reputation in the specific target audience - an audience of consumers of educational products.
They were asked to answer anonymously the questions of the survey, which contained several meaningful modules, including describing formal demographic and behavioral characteristics. After the information processing of the survey's result we noted the key takeaways that allow us to conclude that the part of the Russian students among the respondents demonstrates a high level of opportunities, but a low level of interest in developing their intercultural communication skills.
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