The purpose of this paper is to ascertain whether national culture has an impact on the level of innovation. The results of the analysis of data by means of statistical tools confirm that cultural factors play a big role in creating innovations. On the basis of the research, it can be assumed that the thesis formulated by Shane (1993) assuming the correlation of low power distance and strong individualism with innovation seems to be correct if we do not refer it to the Far East Asian countries. These countries seem to be very different culturally from the rest of the analyzed cultures. Low power distance and low uncertainty avoidance countries are in most cases more innovative in European countries. Impact of individualism versus collectivism is more debatable but generally in Europe more individualistic countries achieve better innovative results.
Purpose: This study aimed to determine the influence of brand trust and its dimensions on consumer loyalty. Design/Methodology/Approach: The study was conducted on a sample of 428 Polish consumers of sports apparel brands who completed an online survey. The results were processed using exploratory factor analysis, Spearman's rank-order correlation coefficient (Spearman's Rho), and logistic regression analysis. Findings: The study demonstrated that brand trust plays a vital role in consumer buying behavior and has a positive effect on consumer loyalty. Brand trust measurement is a complex research problem, but the conducted analyses revealed that brand trust's proposed dimensions and structure were appropriate for measuring the examined phenomenon. Practical Implications: Brand trust and its dimensions exert a positive impact on consumer loyalty. Measures aiming to improve the perceived product quality, brand image, and customer satisfaction bring tangible results by increasing consumer loyalty or maximizing the probability of such an increase. Originality/Value: The proposed methodological approach can help measure brand trust. Empirical data were verified to describe the parameters of the relationship between brand trust and consumer loyalty.
Purpose:The study aims to examine the relationship between organizational innovativeness and firm performance, considering the culture of innovation as a potential moderator of this relationship. The present work provides important managerial insights into drivers of firm performance. Design/Methodology/Approach: A survey was conducted across 121 random manufacturing businesses in Poland. A regression analysis series was used to assess the relationships between organizational innovation, an innovation culture, and a firm's performance. Findings: Organizational innovativeness and innovation culture both have a substantial and positive impact on firm performance. The innovation culture played a moderating role in the relationship between innovativeness and firm performance in both high-and low-innovation cultures and across all dimensions of innovation. The moderation itself was the strongest in strategic innovativeness, whereas the market innovativeness model produced the most significant variance attributable to the moderator. Practical Implications: The study speaks to the need to consider organizational innovativeness and drivers of the innovation culture when striving for good firm performancea notion important for management practice. Originality/Value: The literature provides ample evidence to substantiate the thesis that innovation positively impacts a firm's performance, though findings vary substantially across studies. Furthermore, a paucity of studies would model and empirically verify the relationship between organizational innovativeness and firm performance among industrial businesses operating in Central-Eastern Europe. There is also little research demonstrating the role of the innovation culture in moderating this relationship. This research makes an essential contribution to the existing literature by empirically examining the relationship between organizational innovativeness, innovation culture, and firm performance.
This paper analysed the relations between entrepreneurial attitudes among the citizens of European countries and the results of economies in the field of innovativeness. Data published in the Global Entrepreneurship Monitor (GEM) and European Innovation Scoreboard (EIS) were used to assess these relations. It was demonstrated that the citizens of countries witha higher innovativeness ratio demonstrate weaker entrepreneurial intentions (intensions to start a business within three years). Paradoxically, in more innovative countries, in spite of a stronger perception of opportunities to start a new firm, weaker intentions to start a business are also observed, which may result from greater attractiveness of remunerated employment as well as a more critical assessment of their skills and knowledge of starting a business.
W niniejszym artykule podjęto próbę zbadania modelu relacji między orientacją przedsiębiorczą (OP), kulturą innowacji (KI) i innowacyjnością (I), analizując dodatkowo moderacyjną rolę otoczenia (O) i orientacji pozytywnej (OPZ) w tych relacjach. Badanie zrealizowano na próbie badawczej 97 przedsiębiorstw zlokalizowanych w Polsce. Potwierdzono, że orientacja przedsiębiorcza wpływa na kulturę innowacji oraz, że kultura innowacji odgrywa dużą rolę w kształtowaniu innowacyjności przedsiębiorstw. Założenie sugerujące, że kształt otoczenia przedsiębiorstw może moderować powyższe relacje nie zostało potwierdzone. Można więc sądzić, że wpływ orientacji przedsiębiorczej na kulturę innowacji, a także kultury innowacji na innowacyjność zależy jedynie od wewnętrznych atrybutów przedsiębiorstwa, nie zaś od jego otoczenia. Wykazano natomiast efekt moderowania relacji między orientacją przedsiębiorstw a kulturą innowacji przez orientację pozytywną, co implikuje potrzebę uwzględniania pozytywnych cech organizacji w zarządzaniu działaniami proinnowacyjnymi przedsiębiorstw.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.