This study aims to determine the effect of promotion, knowledge and trust on people's interest in saving at Bank Syariah Indonesia KCP Singkut. This study uses quantitative methods by obtaining primary data from questionnaires by taking as many as 86 respondents. The results of the t-test showed that the promotion and trust variables had a significant effect, while the knowledge variable had no significant effect. The results of the F-test stated that promotion, knowledge and trust had a significant effect on saving interest together. The coefficient of determination from promotion, knowledge and trust is 28.4% towards people's interest in saving. Based on this results, Islamic banking can make a combination of promotion and education wrapped in a religious agenda to increase the interest of the people of Pelawan Jaya Village to use the services of Indonesian Sharia banking.
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