RESUMENLa relación hombre mujer ha variado a medida que las expectativas de género se han ido diversificando en el mundo moderno. Esta investigación evaluó el efecto de la competencia sobre la percepción masculina del atractivo femenino. La muestra estuvo compuesta por 80 varones, quienes participaron en un estudio con una fase experimental. Se les pidió evaluar el atractivo a dos mujeres, una femenina, y otra femenina y competente. Posteriormente contestaron un cuestionario sobre la misma temática. Ambos resultados indican que los hombres que adhieren al estereotipo femenino tradicional consideran más atractivas a las mujeres femeninas, mientras que los que no adhieren, prefieren a la mujer competente y femenina. Se discuten las implicancias de estos resultados en las relaciones amorosas. PALABRAS CLAVE: Estereotipo de género, atractivo, compentencia. ABSTRACTThe male-female relationship has altered as the expectations of gender have developed and diversified in the modern world. This study assesses the effect of competence upon male perception of female attractiveness. The sample was composed of 80 male participants who took part in an experimental stage study. They were asked to evaluate the attractiveness of two types of women: one feminine and the other feminine and competent. Subsequently they were asked to answer a questionnaire about the same topic. Both results indicate that those male who adhere to the traditional feminine stereotype consider those feminine women more attractive while those who do not adhere to that stereotype prefer women who are both competent and feminine. Implications of these results are analyzed within the context of love relationships.
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