Our study investigates the role of infrastructures in shaping online news usage by contrasting use patterns of two social groups-millennials and boomers-that are specifically located in news infrastructures. Typically based on self-reported data, popular press and academics tend to highlight the generational gap in news usage and link it to divergence in values and preferences of the two age cohorts.In contrast, we conduct relational analyses of shared usage obtained from passively metered usage data across a vast range of online news outlets for millennials and boomers. We compare each cohort's usage networks comprising various types of news websites. Our analyses reveal a smaller-than-commonlyassumed generational gap in online news usage, with characteristics that manifest the multifarious E Equal contributors (names in alphabetical order).An Infrastructural Perspective on Online News Use 2 effects of the infrastructural aspect of the media environment, alongside those of preferences.
1 We thank James Ettema for his helpful comments on earlier versions of this manuscript. The current version has also benefited greatly from extended discussion with James Webster, Stephanie Edgerly and Edward Malthouse. We are very grateful for the detailed and constructive feedback from the anonymous reviewers. Finally, we would like to acknowledge the terrific editorial support and direction from the editor of The Information Society.
AbstractThe dominant understanding of Internet censorship posits that blocking access to foreign-based websites creates isolated communities of Internet users. We question this discourse for its assumption that if given access people would use all websites. We develop a conceptual framework that integrates access blockage with social structures to explain web users' choices, and argue that users visit websites they find culturally proximate and access blockage matters only when such sites are blocked. We examine the case of China, where online blockage is notoriously comprehensive, and compare Chinese web usage patterns with those elsewhere. Analyzing audience traffic among the 1000 most visited websites, we find that websites cluster according to language and geography.Chinese websites constitute one cluster, which resembles other such geo-linguistic clusters in terms of both its composition and degree of isolation. Our sociological investigation reveals a greater role of cultural proximity than access blockage in explaining online behaviors.
Digital trace data from giant platforms are gaining ground in the study of human behavior. This trend accompanies contestations regarding representativeness, privacy, access, and commercial origin. Complementing existing discussions and focusing on knowledge production, we draw attention to the different measurement regimes within passively captured behavioral logs from industries. Taking an institutional perspective on measurement as a management technology, we compare platforms with third-party audience measurement firms. Whereas the latter measure to provide “currency” for a multi-sided advertising market, the former measure internally for their own administrative purposes (i.e. prescribing behavior through design). We demonstrate the platform giants’ two-fold enclosure of first the user ecology and subsequently the previously open market for user attention. With platform trace data serving as a lifeline for scholarly research, platform episteme extends itself to enclose knowledge production. We conclude by suggesting ways in which academic quantitative social sciences may resist these platform enclosures.
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