Kata kunci : brand, logo, pribadi entitas, aset

Since it was created in 19th century, film has been developed into one important communication media. The successful of communication depends on how the story was told; therefore many story structure theories were created. Unfortunately, those theories are rarely applied. Literature and field studies were performed to delve deeper in story structure theories and their implementations, starts from 3 acts structure, 8 sequences structures, and hero’s journey. Based on observation, these theories have been used in many box office films. Those theories are flexible, not strict formulas more likely the guidance maps to compose story. Structure story theories are the frameworks. But the content in the framework depends on each individual’s creativity. Therefore, using those theories won’t make our story generic. Story structure theories are tools to provoke, encourage, boost, and develop creativity. By implementing various structure story theories, film industries are expected to produce films with high-quality story that can be better in conveying any particular, messages.

Batik printing, especially imported batik printing has threatened Indonesian handwritten batik and Indonesian stamp batik. Batik printing, that from the point of view of post-modern aesthetic is called pastiche, is an imitation of Batik that lack of authenticity and orisinality. Ironically, Indonesian people, especially those who live in Jakarta and who always want to preserve Indonesian culture by wearing batik, are often wearing imported Batik printing. This allegedly occurred because majority of people who live in Jakarta are always searching for an identity. They are new comers that come from many Indonesian areas; that had already lost bonding with their origin areas. Therefore they easily fallen into imitation that can provide identitiy –eventhough it’s only an artificial identity- such as batik printing. Batik printing is able to provide an artificial identity by stimulating a nationalist image. People didn’t realize they have been living in fatamorgana of post-modern era. In this era, image becomes very dominant. It constructs reality, an illusive reality. People in Jakarta become concerned only with appearance and style. They have merged into a massive consumption.

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