Purpose This study aims to explore the relationships among green practices, environmental corporate social responsibility (CSR) image, customers’ trust and their behavioral intentions in a certified hotel context and examine the moderating effect of customers’ involvement in the buying process. Design/methodology/approach A survey was used to collect data from Spanish hotel customers. A structural equation model was developed to assess the research hypotheses. Findings Consumers’ trust on environmentally certified hotels has a direct effect on their behavioral intentions. Environmental CSR image has a direct effect on consumers’ trust on environmentally certified hotels, but it does not exert significant influence on consumers’ behavioral intentions. Additionally, the results support a positive and significant influence of consumers’ perceptions of green practices on the environmental CSR image of hotels. Finally, there is not a moderating effect of consumers’ involvement on the effects of green practices on CSR environmental image and of this variable on behavioral intentions. Research limitations/implications To cross validate the results of this study, it is recommended that the formation of behavioral intentions in various types of environmentally certified hotel settings be investigated in future research. Practical implications Hospitality managers should design strategies to raise the perception of the green-related features of environmentally certified companies. Originality/value No prior study investigates the relationship between green practices, customers’ trust, their degree of involvement in the buying process and their behavioral intentions in relation to companies’ environmental CSR image in the hotel sector.
Environmental certifications are considered an extremely useful tool to promote sustainable tourism; however, little is known about customer perceptions of these schemes and how these certifications might relate to customer behavior when there are customer segments with different levels of environmental consciousness. This study develops a model that investigates the relationship between green practices, green image, environmental consciousness and the behavioral intentions of customers in a certified hotel context. The study examines the direct and moderating role of environmental consciousness in the formation of behavioral intentions based on green initiatives. To test the proposed model empirically, 502 personal surveys of hotel customers were conducted in Spain using a structured questionnaire. The findings show that customer perceptions of green practices have a directly positive effect on a hotel's green image. At the same time, this green image has directly positive effects on customer behavioral intentions toward certified hotels. The authors also found that the higher the environmental consciousness of consumers, the greater their intention to stay, to spread positive word-ofmouth and pay a premium for environmentally-certified hotels. Finally, consumer environmental consciousness also exerts a moderating effect on the causal relationship between green image and behavioral intentions. F o r P e e r R e v i e w Customer Responses to Environmentally-Certified Hotels: The Moderating Effect of Environmental Consciousness on the Formation of Behavioral IntentionsEnvironmental certifications are considered an extremely useful tool to promote sustainable tourism; however, little is known about customer perceptions of these schemes and how these certifications might relate to customer behavior when there are customer segments with different levels of environmental consciousness. This study develops a model that investigates the relationship between green practices, green image, environmental consciousness and the behavioral intentions of customers in a certified hotel context. The study examines the direct and moderating role of environmental consciousness in the formation of behavioral intentions based on green initiatives. To test the proposed model empirically, 502 personal surveys of hotel customers were conducted in Spain using a structured questionnaire. The findings show that customer perceptions of green practices have a directly positive effect on a hotel's green image. At the same time, this green image has directly positive effects on customer behavioral intentions toward certified hotels. The authors also found that the higher the environmental consciousness of consumers, the greater their intention to stay, to spread positive word-of-mouth and pay a premium for environmentally-certified hotels. Finally, consumer environmental consciousness also exerts a moderating effect on the causal relationship between green image and behavioral intentions.
Purpose The purpose of this study is to develop an integrative model of credit granting to small- and medium-size enterprises (SMEs) incorporating the loan officers’ perceptual factors about SMEs (risk and trust) and accounting information (quality and usefulness). Moreover, the role of auditing on credit granting has been studied. Design/methodology/approach The structural equation modelling (SEM) approach is used to test the joint effect of explanatory variables. Empirical evidence is obtained from a questionnaire administered to 471 bank loan officers in Spain. The questions are asked for both audited and not-audited firms. Findings The results obtained confirm that perceived risk and trust have a significant influence on the probability that SMEs can get access to credit and obtain better financing conditions. Additionally, this research supports the relevance of presenting high-quality accounting information, as it increases information usefulness for loan officers, which improves the perceived risk and trust on SMEs and leads to better credit granting. There are no significant differences on the model between the sub-groups of audited and not-audited SMEs, although the valuations are significantly better for the former. Research limitations/implications This study shows the need to consider subjective variables to understand properly the cognitive process underlying credit-granting decisions. Practical implications This research has relevant implications for the management of relationships between SMEs and banks. Originality/value This study contributes to the previous literature by proposing an integrative model of the variables that affect loan officers’ lending decision to SMEs, considering the influence of perceptual variables such as risk and trust, as well as the evaluation of the information available.
<p class="a"><span lang="EN-US">Destinations are considered brands that must be properly managed to increase not only tourist arrivals but also the quality of life of residents. Brand equity plays an important role in achieving such objectives. Simultaneously, the integration of ICT in the territory has led to the concept of “smart destinations”. In this context, the aim of the paper is to develop a value model of smart destinations from the perspective of residents (key actor of destinations as they project their image and influence the tourist experience). Our model includes smart services related to safety, health, heritage, mobility and environment. Our results confirm that smart destination value is formed by recognition, image, perceived quality and loyalty. In addition, safety, environment and mobility services are the main antecedents of smart destination value.</span></p>
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