Objective. The objectiveof the study is to analyze the state of the FinTech industry as well as the trend towards the emergence of neobanks and digitalization of classical banks in the Ukrainian banking sector; to determine the impact of FinTech companies on the institutional transformation of financial markets, especially in terms of their interaction with existing financial institutions, as well as to review the actions of the NBU as a market regulator. Methods. To achieve the defined goal and solve the set tasks, a system of general scientific research methods is used, namely: methods of theoretical generalization of induction, comparison, graphical and tabular — to clarify the problematic aspects of FinTech development in Ukraine and illustrate the analysis of the digitalization processes of the domestic banking sector; abstract-logical method — to summarize the results of the study and identify priority areas and tools for further development of FinTech and neobanks in Ukraine. Results. It is established that the fintech business and digitalization of the banking sector is at the stage of active development, which is manifested in the increase in the number of fintech companies and the expansion of their activities, as well as the transition of banks to online services. And the beginning of Monobank’s activity became the starting point for neobanks in Ukraine. One of the main catalysts for the transition to online services by banks is the introduction of the “Diia” and “BankID” service, which allows financial institutions to verify customers online. In order to control and legally regulate fintech companies, the NBU has developed a “Strategy for the Development of Fintech in Ukraine until 2025”. The formation of fintech companies and neobanks in Ukraine is facilitated by certain prerequisites: the creation of adequate infrastructure; the formation of a favorable legislative and regulatory environment; ensuring access to capital and investment; the availability of a sufficient level of qualifications and innovative potential of employees.
Objective. The main goal of the research is to identify current trends and prospects for the Ukrainian and global IT services market in the deepening of digitalization processes, to investigate statistical indicators of the Ukrainian IT market and further possible vectors of development taking into account global trends in the digital technology sector. The objective is to investigate the role of the state in stimulating the development of domestic IT companies and attracting foreign investments. Methods. In the process of the study, the authors turn to general scientific methods of theoretical and empirical knowledge, such as systems analysis, observation, comparison, analysis, synthesis, modeling and formalization. Economic-statistical, tabular, graphical and econometric methods, as well as forecasting methods are applied for quantitative analysis. Results. The most important trends in the domestic and global IT services market are identified. They include: growth of revenues from the use of cloud technologies, growth of average mergers and acquisitions in the IT services market, growth of the market of mobile applications and platforms, increasing demand for open source software , increasing the requirements for the security of custom software, development of IT outsourcing, development and implementation of new technologies for IT installation and support of business processes; growing demand for digital and blended learning. The impact of IT sector development on the economy of Ukraine is studied. The peculiarities of the development of the Ukrainian segment of the IT services market in the system of world economic relations are revealed. The role of the state in stimulating the development of domestic IT companies and attracting foreign investment is considered. It is found out that the IT sector of Ukraine is showing a growing export orientation.
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