The use of display advertising enables companies to reach target audience and show them your ads on specific sites, which increases sales. In particular, YouTube video ads can reach a wide audience and attract many customers. One of the most important issues in the development of display advertising is the analysis and modeling of advertising reviews from media advertisements and practical tools with the aim of takingsynergistic effects of advertising reviews. The purpose of the paper is to research the synergistic effects of advertising reviews in the system of successive advertising display. The study used a statistical analysis of empirical data, in particular statistics of annotations of video clips demonstration; viewing a video clip, and also approaching ad rotation time series using the Fourier series. The synergistic effects of advertising reviews in the system of successive advertising display are revealed. The approximation of time series of advertising reviews in the synergistic system of successive advertising display is presented. The analytical periodic function of advertising reviews, which takes into account manifestation of the short-term current effect of video advertising messages, is developed. The functions of advertising reviews in the Fourier series are presented, which allows to simulate video advertising messages as a reaction in the form of revision annotations in media advertising.
GLOBAL MEDIA SINGULARITY OF ECONOMIC RELATIONSThe growing intensity of world economic relations, and the expansion of the scale and volume of information flows between continents bring to the fore not only the problem of general cybersecurity but also the possibility/impossibility of producing new forms of media activity, which are based on both unconditional advantages and significant polystructural risks. Which are generated by new technological achievements of mankind. It follows from this that the modern media singularity of global economic relations should be understood as a large-scale process of self-reproduction of highly productive forms, methods, shells, the movement of variously oriented blocks of information prepared for perception, multi-level and sectoral replication, which provides competitive advantages to certain selective models and the rapid demise of others.This extraordinary characteristic of the media singularity, which is what we are talking about, was first identified by the American and, at the same time, Canadian scientist R. Florida [1], who saw in the formation of the latest economic model the so-called crisis of urbanism, which, according to the author, makes people unhappy. As partial support of this point of view, we note that a large city in the conditions of growing globalization is increasingly becoming a highly concentrated place of concentration -information hubs that carry out the export/import of ideologically motivated new knowledge, mostly
кандидат економічних наук, доцент кафедри європейської економіки і бізнесу ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана» Chuzhykov Andrii SHEI "Kyiv National Economic University named after Vadym Hetman" СЕКТОРАЛЬНА ДИВЕРСИФІКАЦІЯ ГЛОБАЛЬНОГО МЕДІЙНОГО РИНКУ (НА ПРИКЛАДІ КОМПАНІЙ США, А ТАКОЖ "ВВС" І "SONY") SECTORAL DIVERSIFICATION OF THE GLOBAL MEDIA MARKET (AS EXEMPLIFIED BY US COMPANIES IN CASE OF "BBC" AND "SONY") У статті досліджено особливості секторальної диверсифікації глобального медійного ринку. Задля аналізу сучасних тенденцій розглянуто стратегічні напрями розвитку провідних американських, британських та японських корпорацій, які суттєво впливають на характер відповідних процесів сучасного медійного середовища. Визначено характер та корпоративну структуру медійних компаній США, зокрема "New York Times", "21st Century" та "Walt Disney Co.", спільна діяльність яких має олігархічний характер. Встановлено функціональну, секторальну та платформенну структуру британської "ВВС", а також індикативні рівні вимірювання її ефективності, що дає змогу констатувати високий рівень конкурентоспроможності. Проаналізовано характер розвитку та диверсифікації компанії "Sony Group", якій вдалося замкнути цикл виробництва інноваційних товарів та медійних послуг за рахунок створення низки дочірніх медійних компаній. Спроектовано вплив медіатрендів на різновікові групи споживачів.
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