The research is devoted to the development of ideas for application of the financial and investment mechanism in the field of environmental management with the joint participation of the state and representatives of the business community. During the research, the authors used methods of structural and logical analysis and expert assessments. The research hypothesis is based on the idea that the implementation of socially oriented projects in the field of environmental management should be carried out using the financial and investment mechanism of public-private partnership. At the same time, the state will get not only an economic effect in the form of reducing the payback period of investment projects and a positive financial result, but also a social effect in the form of attracting business to environmental problems, supporting special tourist zones of the country and introducing ecotourism and a healthy lifestyle of the nation among preschool and school-age children. The authors analyzed scientific approaches to understanding the term “social entrepreneurship”, the author’s definition of social entrepreneurship and social investment is supplemented and proposed, five business processes are identified and classified in which a social enterprise is developed and financed. As practical recommendations for combining the ideas of social entrepreneurship in the field of ecotourism, justified by certain authors of business processes, and the use of a financing mechanism in the form of public-private partnership on the example of the already tested scheme for obtaining annual vouchers to children’s country camps, the socially oriented investment project Academy “Go green hand” is proposed to support the domestic tourism industry and develop investments in the country’s ecology.
Focusing on the trajectory of sustainable economic development requires structuring of the system of financial indicators so as to forecast and evaluate the effectiveness of businesses in the context of global challenges and an unstable internal and external environment. Small and medium-sized enterprises participating in investment projects are the basis for stable business growth and formation of the middle class. However, to forecast the financial results of start-up small and medium-sized businesses is rather difficult due to the lack of financial indicators in the planning period because of the short time of their activity, which requires development and methodological substantiation of the conceptual financial and mathematical model based on an optimization algorithm for assessing the performance of enterprises in the context of their division into start-up and operating small and medium-sized businesses.
Investment activity is considered one of the main types of financial activities of an economic entity. The potential for the formation of the economy and the achievement of the country's financial recovery are largely determined by investment trends in the state, which should be reflected in the development of the investment process. The article discusses the financial and investment approach to decision-making on the implementation of investment projects. The authors analyzed the decision-making system for investing in fixed assets, identified the main goals and factors. The article presents the main stages of making decisions about investments; an algorithm for making investment decisions is developed. The use of a financial investment mechanism helps to reduce the level of risks and negative expectations of participants in the investment process and contributes to the adoption of optimal decisions when investing. The obtained results of the study are significant for the development of effective methods for managing investment projects, and also make it possible to timely regulate the tasks set, directing them to achieving the planned result, with constant monitoring of the implementation of the investment project, in order to effectively implement it.
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