The watercolor effect is a visual illusion that manifests itself as a combination of long-range color spreading and figure-ground organization. The current study uses behavioral and physiological measures to study the watercolor effect. We utilize a novel technique of measuring the cortical response of the illusion using the visual evoked potential (VEP). To this end, three experiments were done to investigate the contributions of luminance and hue to the magnitude of the illusion. Results of both VEP and behavior indicate a marked decrease in the -S (yellow) direction in illusion magnitude compared to the +S (blue) illusion, even though these colors were previously matched for perceptual salience.

Brief exposure to flickering achromatic outlines of an area causes a reduction in the brightness contrast of the surface inside the area. This contour adaptation to achromatic contours does not reduce surface contrast when the surface is chromatic (the saturation or colorimetric purity of the surface is maintained). In addition to reducing the brightness of physical luminance contrast, contour adaptation also reduces (or even reverses) the illusory brightness contrast seen in the Craik-O'Brien-Cornsweet illusion, in which two physically identical grey areas appear different brightness because of a sharp luminance edge separating them. Chromatic color spreading illusions also occur with chromatic inducing edges, and an unanswered question is whether contour adaptation can reduce the perceived contrast of illusory color spreading from edges, even though it cannot reduce the perceived contrast of physical surface color. The current studies use a color spreading illusion known as the watercolor effect in order to test whether illusory color spreading is affected by contour adaptation. The general findings of physical achromatic contrast being reduced and chromatic contrast being robust to contour adaptation were replicated. However, both illusory brightness and color were reduced by contour adaptation, even when the illusion edges only differed in chromatic contrast with each other and the background. Additional studies adapting to chromatic contours showed opposite effects on illusory color contrast than achromatic adaptation.

Color vision has been studied for decades using electroencephalography (EEG). Discriminable visual evoked potentials (VEPs), typically recorded over the posterior occipital midline of the scalp (Murray et al., 1987; Paulus et al., 1984, 1986; Rabin et al., 1994; Skiba et al., 2014), are found when an observer views different chromaticities or luminances. VEP waveforms can be elicited by an equiluminant stimulus with chromatic variation, such as a stimulus that has sub-areas at the identical luminance but with different ratios of L-to-M cone activity (thus appearing, e.g., red and

When bounded by a line of sufficient contrast, the desaturated hue of a colored line will spread over an enclosed area, an effect known as the watercolor illusion. The contrast of the two lines can be in luminance, chromaticity, or a combination of both. The effect is most salient when the enclosing line has greater contrast with the background than the line that induces the spreading color. In most prior experiments with watercolor spreading, the luminance of both lines has been lower than the background. An achromatic version of the illusion exists where a dark line will spread while being bounded by either a darker or brighter line. In a previous study we measured the strength of the watercolor effect in which the colored inducing line was isoluminant to the background, and found an illusion for both brighter and darker achromatic outer contours. We also found the strength of spreading is stronger for bluish (+S cone input) colors compared to yellowish (−S cone input) ones, when bounded by a dark line. The current study set out to measure the hue dependence of the watercolor illusion when inducing colors are flanked with brighter (increment) as opposed to darker outer lines. The asymmetry in the watercolor effect with S cone input was enhanced when the inducing contrast was an increment rather than a decrement. Further experiments explored the relationship between the perceived contrast of these chromatic lines when paired with luminance increments and decrements and revealed that the perceived contrast of luminance increments and decrements is dependent on which isoluminant color they are paired with. In addition to known hue asymmetries in the watercolor illusion there are asymmetries between luminance increments and decrements that are also hue dependent. These latter asymmetries may be related to the perceived contrast of the hue/luminance parings.

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