Purpose
The purpose of this paper is to identify resources that are available in the online marketing classroom and to further contemplate the applications for marketing managers. The authors explore the rationale for using technology to deliver course material and the positive results that accrue in terms of these efforts.
Design/methodology/approach
An exploratory qualitative research design was used for this study so as to gain broad perspective of technology’s application to the classroom.
Findings
Four types of learners exist: visual learners, auditory learners, 30 read and write learners and kinesthetic learners (Fleming and Mills, 1922a, 1922b). All four types must be addressed in the online learning environment.
Practical implications
Many educators in higher education will use various forms of rudimentary technology in the classroom, but have yet to embrace or understand the full potential of such applications. Online learning uses both synchronous and asynchronous techniques to engage the student so as to improve the individual’s knowledge, skills and abilities.
Originality/value
Technology applications to the marketing classroom have become a necessity for delivering course content to a wide audience of individual learners, both in higher education and in industry as well.
The purpose of this investigation was to determine the preferred learning styles of persons living with dementia using the learning styles inventory for persons with dementia. Furthermore, this investigation evaluated unit productivity and job satisfaction of nursing assistants when activities of daily living were designed using the residents’ preferred learning styles. Revealed through literature review was the concern that nursing assistants in long-term care experience resident resistance to care and resident agitation which is often related to the resident’s cognitive decline and confusion which reduces unit productivity and makes task completion difficult. Also, through a literature review, the most significant job satisfaction for the nursing assistant was about the relationship that was experienced and shared with the residents in their care. Although a great deal of research exists on preferred learning styles of children and adults, there appear to be limited studies conducted on persons living with dementia. Also, there is limited information surrounding the subject of whether if knowing the preferred learning styles of patients living with dementia helps foster cooperation during activities of daily living and increases unit productivity while maintaining or improving nursing assistant relationships with their residents.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.