Dr Andrea Tonner is a lecturer within the Marketing Department of the University of Strathclyde. With a background as a marketing practitioner within blue-chip FMCG organisations her research is situated within Consumer Culture Theory and focusses upon issues of consumption and identity. She has primarily explored this in a food context and this was the context for her PhD thesis. Andrea has recently researched how pregnant women and mew mothers construct identity and attain belonging through service consumption. 2Liminal mothers' negotiation of conflicting service consumption. AbstractPregnancy is a significant period of transition, transforming 'women' into 'mothers'. The mid or liminal phase of transition is particularly ripe for consumer researchers. Transformative services research (TSR) considers that services may deliver objective wellbeing outcomes (e.g. consumer health). This paper extends TSR into liminality and considers that services may also encompass hedonic (mood, satisfaction and happiness) and eudiamonic (mastery, autonomy, positive relations, and self-acceptance) dimensions. The paper unpacks women's service experiences to enrich and expand understanding of positive and negative consumption meanings. It identifies that unanticipated outcomes emerge as a feature of transformative services. It demonstrates that services situates new mothers at the centre of a multiplicity of consumption. This may both overwhelm and act as transitional resource developing mothers as postmodern bricoleurs.
Purpose-The objective of this paper is to examine the impacts of social enterprise on individual and community health and well-being. It focuses on community food initiatives, their impact on the social determinants of health and the influence of structure on their outcomes. Design-Using an interpretive qualitative approach through case studies focused on two community food social enterprises, the research team conducted observations, interviews and ad-hoc conversations. Findings-Researchers found that social enterprises impacted all layers of the social determinants of health model but that there was greater impact on individual lifestyle factors and social and community networks. Impact at the higher socioeconomic , cultural and environmental layer was more constrained. There was also evidence of the structural factors both enabling and constraining impact at all levels. Implications-This study helps to facilitate understanding on the role of social enterprises as a key way for individuals and communities to work together to build their capabilities and resilience when facing health inequalities. Building upon previous work, it provides insight into the practices, limitations and challenges of those engaged in encouraging and supporting behavioural changes. Value-The paper contributes to a deeper insight of the use, motivation and understanding of social enterprise as an operating model by community food initiatives. It provides evidence of the impact of such social enterprises on the social determinants of health and uses structuration theory (Giddens, 1984) to explore how structure both influences and constrains the impact of these enterprises. How can social enterprises impact health and wellbeing?
In a digital world, it is becoming increasingly important for marketing researchers and practitioners to understand how consumers attribute humanlike characteristics and personality traits to brands, as the brand's personality has a significant influence on consumers’ behavior and their brand relationships. However, despite a growth in research interest over the past two decades, the literature on consumers’ digital brand personality perceptions remains fragmented and dispersed across digital contexts. Thus, now is an opportune time to take stock of the field and build a knowledge foundation for future research to establish the domain of digital brand personality. To this end, this systematic literature review, based on the TCCM framework, identifies dominant theories, contexts, characteristics, and methodologies used to study consumers’ digital brand personality perceptions by systematically reviewing 107 peer‐reviewed journal articles published between 2005 and 2021. Using an in‐depth content analysis of the articles, this review integrates research findings from different digital contexts and provides a new conceptual framework of digital brand personality. The review concludes with a comprehensive research agenda that highlights the need to broaden the theoretical groundings of the field (theory); identifies numerous digital touchpoints and new technologies that remain underexplored (context); reveals inconsistencies and knowledge gaps regarding dimensions, antecedents, and consequences of digital brand personality (characteristics); and suggests diverse, digital‐based research approaches (methodology) to further advance the study of consumers’ digital brand personality perceptions.
Previous consumer research on waste has prioritized disposable and low-involvement possessions. The authors extend scholarship into the context of obsolete buildings as a means to better engage with the complex materiality of waste and to explore the role anticonsumption plays in consumers' valuations of end-stage consumption. This study focuses on the phenomenon of urban exploration, a subculture who seek to discover and explore derelict buildings. Drawing on an ethnographic study including in-depth interviews, the authors reveal how anti-consumption manifests in the urban environment in terms of alternative understandings of value. In contrast to the economic valuations that often dominate public policy decision making, this study highlights the need for policy makers to consider diverse, and perhaps conflicting, value regimes. The authors propose an Obsolescence Impact Evaluation that enables a systematic assessment of the stakeholders potentially impacted by redevelopment and demolition, differing regimes of valuation relevant to the decision and potential uses of the buildings. The authors suggest various ways that public policy makers can take advantage of this tool.
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